Metaverses as a New Platform for Streams and Events
Virtual and augmented reality technologies are rapidly changing not only the ways people communicate but also how they participate in events. Today, metaverses are becoming more than just entertainment—they are full-fledged ecosystems for business, creativity, and communication. One of the most dynamic directions is streaming and hosting events in metaverses. In 2025, virtual spaces are turning into new stages, stadiums, and studios where audiences and participants interact without borders.
The metaverse is a unified digital space where users interact with each other through avatars in real time. Here, you can not only play and communicate but also participate in events, concerts, exhibitions, and streams.
What is the Metaverse and How Is It Connected to Streaming
Unlike traditional online platforms, the metaverse combines several technologies at once:
- VR and AR (virtual and augmented reality);
- blockchain and NFTs, ensuring digital ownership;
- artificial intelligence, creating realistic behavior models;
- social platforms and gaming engines.
Thanks to this, users receive not just content, but an experience of presence—the feeling of being part of what’s happening even while at home.
Why Metaverses Are Becoming a New Platform for Streams
In 2025, more and more streamers and event organizers are exploring virtual worlds. There are several reasons for this:
Immersive Experience
In metaverses, viewers can literally "be" next to the streamer—watching the process, moving around the stage, interacting with other participants. This creates a deep level of engagement unattainable in regular 2D broadcasts.
Audience Expansion
Traditional streaming is limited by the screen and platform interface. In the metaverse, viewers from around the world can attend the same event regardless of device—VR headset, computer, or even smartphone.
Thus, metaverses unite audiences from different platforms, creating a unified content ecosystem.
New Content Formats
You can hold virtual concerts, interviews, talk shows, presentations, fan meetings, and esports tournaments. All of these happen in fully customizable environments: from futuristic arenas to space studios.
The streamer or organizer decides how the space, lighting, sound, and even audience behavior will look.
Popular Metaverses for Streaming and Events in 2025
With technological development, many platforms focused on virtual events and broadcasts have appeared. Let's look at the most popular ones.
Meta Horizon Worlds
Meta's (Facebook's) platform was one of the first ecosystems where users can create their own virtual stages and stream directly in the metaverse. Concerts, stand-up shows, and online conferences are held here.
VRChat
VRChat is a leader in social VR platforms, hosting thousands of events daily—from mini-festivals to streams from esports arenas. Users can create unique worlds and integrate video streams from OBS, Twitch, or YouTube.
Decentraland and The Sandbox
These blockchain-based metaverses allow events using NFT tickets and monetizing content through cryptocurrency. They host conferences, exhibitions, and movie premieres.
Roblox and Fortnite Creative
Originally gaming platforms, these worlds have turned into real centers of digital events. VR concerts are held in Roblox, and Fortnite has become an arena for shows by world stars like Travis Scott and Ariana Grande.
How Streams and Events Take Place in Metaverses
The mechanics of hosting events in virtual space differ from usual online events.
- Stage or virtual world creation — designers and organizers build the space to fit the event’s theme.
- Video stream integration — software like OBS XR or Unreal Live Stream is used to output video into the virtual environment.
- Audience interaction — viewers can interact with objects, leave reactions, and participate in activities.
- Monetization — selling virtual tickets, NFT artifacts, branded items, and in-game services.
This format makes VR streams and events in metaverses not just broadcasts but full participation experiences.
Advantages of Hosting Events in Metaverses
Metaverses open vast opportunities for organizers and streamers:
- Global presence — participants can join from anywhere in the world without distance limits.
- Low organization cost — no need to rent venues, logistics, or equipment.
- Interactivity and personalization — each viewer can choose their own viewpoint, appearance, and even participate in the show’s plot.
- New advertising formats — brands can integrate their products into the very structure of virtual space.
These opportunities make metaverses one of the most attractive platforms for creators and companies.
Economy and Monetization of Streaming in Metaverses
Virtual spaces form a new digital economy where participants can earn from creativity and audience activity.
Main income sources:
- NFT tickets and exclusive avatars;
- branded locations and sponsorship integrations;
- in-game purchases and tokens;
- paid subscriptions and donations;
- selling digital collectibles.
Thanks to blockchain transparency, all transactions are recorded, ensuring security and trust between organizers and viewers.
Challenges and Issues of Metaverses as Streaming Platforms
Despite great potential, the industry faces several difficulties.
- Technical limitations — VR streaming requires powerful equipment and stable connections.
- Integration complexity — linking streams with virtual stages is still a challenge for many streamers.
- Security and privacy concerns — users fear data leaks and unauthorized account access.
- Psychological barrier — not everyone is ready to interact with digital avatars and immerse in a virtual world.
These problems are gradually being solved: cybersecurity standards are being developed, interfaces are becoming simpler, and devices more affordable.
The Future of Streaming and Events in Metaverses
In the coming years, we expect rapid growth of virtual events. Experts predict that by 2030, more than 30% of all online events will take place in metaverses.
AI technologies will enable autonomous virtual stages where avatars can interact without human involvement.
Integration with real-world events will lead to hybrid formats combining online and offline spaces.
Companies are already testing concepts of "live metaverses," where content adapts to viewers in real time, and streams become part of global digital worlds.
Conclusion
Metaverses represent a new era of digital interaction, where streaming and events become immersive, live, and large-scale experiences.
They erase the boundaries between viewer and participant, creating a space where everyone can be not just an observer but a full-fledged part of the action.
In 2025, metaverses have ceased to be fantasy—they are a real environment shaping the future of entertainment, communication, and business.
Those who master virtual platforms for streaming and events today will become leaders in the new digital reality tomorrow.
