14 ways to get followers on Instagram

Instagram is one of the promising platforms for promoting goods and services or creating your own brand. In order to work effectively on this platform, you need to have subscribers as an indicator of the account rating. A set of subscribers can be paid and free way. Consider all options for finding an audience.

Free ways to get followers on Instagram

This set of recommendations is considered one of the most attractive ways for aspiring bloggers and entrepreneurs to make themselves known.

Use personal contacts

When the page is new and there is no one on it, let your friends, relatives and colleagues know about its existence. Ask to subscribe to the page to create extras. Given the integration of Instagram with other services and networks, this will not be difficult to do.

Create a word of mouth

This method of promotion can be effective for accounts of any type. Word of mouth does not require investments, but for its operation you will need a quality service or product. Ask clients and relatives to tell their friends and family about you. In return, you can offer a discount or some kind of bonus.

Barter services

This type of promotion is used depending on the characteristics of your business. It is better to work with novice bloggers who have up to 3000 subscribers. They can advertise your projects in exchange for goods or services.

Barter also works with colleagues, if you are not direct competitors. For example, an organic grocery store may well advertise a tailor shop without compromising its operations. When bartering to gain followers, remember that a lot of ads on your profile can turn off new people, so use different content options.

Don't ignore live streams

On Instagram, you can conduct live broadcasts that will attract new subscribers and a loyal audience. People love communication and live emotions. Share useful information about your products and services on the air, cover the needs of your potential client. Don't overdo advertising and maintain a healthy balance between informational and sales material.

Shoot quality stories

For stories, you can use not only gifs, emoticons and masks. There are tests with quizzes, various polls that subscribers may like, regardless of their age. Stories are filmed taking into account the interests of the audience and its needs. Use this tool to the fullest, insert tags and geotags, which will allow you to attract additional people.

In addition to interactive materials, you can use various stories and useful content, screenshots of reviews and other materials. Publish stories during your customers' peak hours.

Process photos

Work on visual content. The profile must be designed in the same style using combined materials. Track how much attention photos and feedback from subscribers attract. Gradually, you will find a style of photography that appeals to the audience and attracts the most attention.

Paid ways to recruit subscribers

Paid account promotion methods include:

• advertising with bloggers;

• target;

• advertising in messengers;

• advertising stories;

• other.

The rate of audience growth depends not only on the combination of advertising materials, but also on the quality of your products and services. No advertising will help if you are selling a fake or providing poor quality services. In most cases, a combined way of working with the audience is suitable for profile promotion.