Youtube: guide for beginners
Creating your own YouTube channel today is a real science, there are
many pitfalls and features. If you are facing such a task, we recommend
that you read our tips and learn about possible “pitfalls" in the
process of creating a YouTube channel. And so, let's start with what you
should pay close attention to when creating a channel. First, define
the topic and audience. Choose an inspiring topic that you want to
dedicate your channel to. Research your target audience: who is it, what
they are interested in, what videos they watch. Pay attention to the
quality of your content. Strive for high quality video: good lighting,
clear sound, etc. Don't forget to post videos regularly, this will help
you gain an audience quickly. Don't forget about SEO and marketing. Use
keywords and tags for SEO: they help your videos to be discovered.
Consider optimizing the homepage, titles, and video descriptions to
attract attention. Interact with your audience, respond to comments and
requests. Keep in touch, it is important to understand what viewers like
and create suitable content. Don't forget about copyrights. Take care
of the rights to the content, use only what you own or have a license to
use. Avoid copyright infringement.
Don't forget about partners, this
will help you monetize the channel. In addition, it is important to
monitor your emotional state and not overwork. Set realistic goals for
yourself. Success does not come immediately, be ready for constant work,
but do not overwork yourself. It is important to understand that
creating an income channel on YouTube is a long—term process that
requires patience and constant development. Develop a content strategy.
Variety of content is an important element of any channel, experiment
with different video formats (blogs, reviews, training videos, etc. d.)
to support different interests. Don't forget to plan your content,
create a publication schedule and follow it. Interactivity is also
important, it is necessary to conduct surveys, contests, ask questions
in videos to maintain a dialogue with the audience. Create communities
around your channel, it can be: forums, groups in social networks, etc.
Don't
forget about social networks. Promote your videos on social networks:
Twitter, Instagram, Telegram, Facebook and others that can help attract
new subscribers. Communicate with subscribers, respond to comments,
share news and updates on your social media pages. Follow the trends and
updates. YouTube is constantly changing, so it is important to be aware
of the latest news and changes on the platform. Study training
materials, participate in webinars and stay tuned for media content
updates. Don't be afraid to experiment, feel free to try new ideas and
video formats. Watch the presenters and bloggers, study their content,
look for inspiration and study their essence.
Strive for excellence,
work on improving video quality, editing, communicating with the
audience and creating a channel. Never stop there, constantly improve
your channel and approaches to creating content. A successful YouTube
channel is the result of hard work and patience. Enjoy the process of
creating content, and your channel will grow and offer a new sound.
Let's analyze the above components in more detail.
Creating content for YouTube
To
start shooting without understanding your goals or without a plan for
the content of the content can lead to its blurring and lack of
understanding among viewers. It is important to create understandable
content, make high-quality videos. Pay enough attention to SEO.
Unoptimized content may go unnoticed in YouTube search zones. Listen to
your audience. Not listening and not responding to the comments and
speeches of the speakers can lead to the loss of interest of the
channel. In addition, you can give other tips:
• Plan content.
Make a content plan, define topics, deadlines and formats. This will
help ensure consistency and avoid having to create it on the go.
• Quality of content. Pay attention to sound quality, images and editing. High-quality content attracts more attention.
• SEO optimization. Don't forget to use popular phrases and words, this will help your content become more visible to others.
•
Listen to your audience. View comments, reviews and take into account
the preferences of listeners. This will help you understand what your
audience is interested in.
• Experiment and analyze. Try different
shapes, themes and styles. After that, analyze the audit metrics to
understand how to get the best result.
• Regularity and consistency. Maintain regular content updates and create it constantly.
SEO and marketing when creating a channel
When it comes to SEO and marketing for a YouTube channel, there are several “pitfalls” and tips that are worth considering:
Pitfalls:
1.
Using inappropriate keywords. The use of unpopular or inappropriate
keywords can gradually reduce the ranking of your channel in search
engines.
2. Lack of optimization of tags and headers. Unoptimized
tags, titles, and descriptions can reduce the visibility of videos when
searching on YouTube.
3. Do not pay attention to analytics. Not following analytics is a misunderstanding of what works and what doesn't.
As for advice on SEO and marketing, we recommend:
4.
Pay attention to keywords and SEO. Use keywords in descriptions,
headings, and inside the content. Use the keyword analysis tools and
select the ones that best match your content and have a large search
volume.
5. Optimize descriptions and tags. Write informative and
attractive descriptions containing keywords, but do not forget about
their naturalness. Select tags that reflect the content of the video.
6.
Perform analysis and optimization. Study YouTube analytics to
understand which video works best. Optimize your shift according to the
results of the analysis.
7. Use social networks. Also consider the possibilities of cooperation with other countries or bloggers to expand your economy.
Communication and feedback
As
for the “pitfalls”, not tracking comments and feedback from listeners
can lead to a loss of their interest and trust. At the same time,
insufficient interaction with subscribers can lead to a decrease in
views and an outflow of subscribers.
As for the tips, you can give the following:
• Data analysis and feedback. Track YouTube analytics and read comments. This will allow you to better understand your audience.
•
Get involved in communication with your subscribers. Conduct surveys,
offer content based on Internet queries, communicate with subscribers,
etc.
• Actively use social networks to promote your content and participate in communication with the audience.
•
Listen to the opinion of your subscribers, answer. This will help you
improve your content and strengthen your connection with the audience.
Creating
a successful YouTube channel involves not only creating high-quality
content, but also actively working with the audience.
Copyright when creating a channel and content
As
for the “pitfalls”, we recommend that you do not use other people's
materials without the author's permission, otherwise it may lead to
copyright infringement and blocking of content. Always check if you are
violating anyone's copyright. In addition, the creation of content that
is identical or very similar to an existing one may lead to claims and
blocking of the channel.
We can give the following tips regarding copyright:
•
Always make sure that all the content you post on the channel does not
infringe anyone's copyright. Use only the materials to which you have
the right, or get permission to use them.
• If you use materials from
other authors, make sure that you have correctly indicated the
authorship and follow the terms of their use, if they are provided.
• Prioritize creating your own unique content. This will help to avoid copyright issues and make your channel more successful.
• If you plan to use copyrighted materials, consider buying them or using local resources.
•
The YouTube platform has standards and rules related to copyright and
content consideration. Use only the content that complies with these
rules.
Copyright compliance is an important aspect of working on
YouTube. It is important to understand this topic and follow the rules,
this will allow you to avoid unnecessary problems.
Monetization and partner search when creating a channel
It
is important to understand that monetization of a YouTube channel does
not always bring a stable income. The initial stages can be difficult
and you won't earn a lot of money right away. At the same time,
cooperation with unreliable partners can damage your brand and lead to
problems with content. In addition, it is important to take into account
that if your content is unoriginal or not interesting to others, it may
make it difficult to find partners or lead to a decrease in revenue.
We can give the following tips on monetization and partner search:
• Create high-quality and original content. This attracts more attention, including possible partners.
• Diversify channel monetization strategies. Do not rely only on advertising, view sponsorship offers, paid subscriptions, etc.
•
Make sure that your content attracts your target audience. This will
help attract the attention of partners interested in your channel.
•
The partnership should be mutually beneficial. Evaluate how your channel
can be useful to a partner, and what benefits he can get from
cooperation.