Otu VK Video Live si dị iche na VK Clips na vidiyo nkịtị

N'ime VKontakte taa, e nwere ọtụtụ ụdị vidiyo n'otu oge: mgbasa ozi ndụ (live broadcasts), klipu (clips), na vidiyo nkịtị (regular videos). Na ile anya mbụ, ha yiri ụdị dị iche iche nke otu ihe — "ihe nwere vidiyo". N'ihi nke a, ọtụtụ ndị okike (authors) na-enwe mgbagwoju anya: ebee ka ha ga-etinye mbọ ha, gịnị ka ha ga-ebu ụzọ zụlite, na gịnị kpatara ụdị (formats) dị iche iche ji dị mkpa ma ọ bụrụ na enwere ike ịdekọ ihe niile wee biputa ya.

N'omume (practice), VK Video Live, VK Clips, na vidiyo nkịtị na-edozi ọrụ dị iche iche — maka ndị na-ekiri (viewers), maka algọridim (algorithms), na maka ndị okike (authors) n'onwe ha. N'isiokwu a, anyị ga-atụle kpọmkwem otú ha si dị iche, otú ndị na-ekiri si emekọrịta ihe na ha, na ihe ịnwale "ime ihe niile n'otu ụzọ" ji fọrọ nke nta ka ọ bụrụ mgbe niile na-ebelata uto (growth).

VK Video Live — Ụdị Ịnọ Ndụ (Live Presence), Ọ Bụghị Naanị Vidiyo

VK Video Live bụ ụdị mgbasa ozi ndụ (live broadcast) ebe a na-ewuli uru (value) ọ bụghị gburugburu ngwaahịa emechara (finished product), kama gburugburu usoro (process). Ihe dị mkpa ehere abụghị idezi (editing) zuru oke (perfect), kama mmetụta nke oge n'ezie (real time).

Onye na-ekiri (viewer) na-abịa na mgbasa ozi (stream) ọ bụghị maka akụkọ (storyline), kama maka:

• nkwurịta okwu ndụ (live communication);
• ohere ịjụ ajụjụ;
• mmeghachi omume (reaction) nke onye na-agbasa ihe (streamer) ebe a na ugbu a;
• mmetụta nke itinye aka (participation).

Isi ihe dị iche n'etiti VK Video Live na ụdị (formats) ndị ọzọ bụ mmetụta (influence) nke onye na-ekiri (viewer) n'ihe na-eme. Mkparịta ụka (chat), ajụjụ, na mmeghachi omume (reactions) na-agbanwe usoro mgbasa ozi (broadcast) ozugbo. Nke a bụ ihe mere mgbasa ozi (streams) ji adịkarị ogologo oge karịa vidiyo nkịtị, ọbụlagodi ma ọ bụrụ na ịdị mma foto (picture quality) dị mfe karịa.

VK Clips — Ụdị Maka Kọntaktị Ngwa Ngwa (Quick Contact) na Mmetụta Mbụ (First Impressions)

VK Clips na-arụ ọrụ na echiche (logic) dị iche kpamkpam. Ọ bụ ụdị (format) dị mkpụmkpụ, na-agbanwe agbanwe emere maka nlebara anya ozugbo (instant attention).

Onye na-ekiri (viewer):

• amaghị onye okike (author);
• anaghị ezube ikiri ogologo oge;
• na-eme mkpebi (decision) n'ime 1-2 sekọnd.

Klipu (Clips) abụghị maka nkọwa (explanations) ma ọ bụ nkwurịta okwu (communication), kama maka:

• ịdọrọ uche (grabbing attention);
• ịkpali mmetụta (emotion);
• mmeghe mbụ (first introduction) nye onye okike (author).

N'adịghị ka VK Video Live, ọ nweghị mkparịta ụka (dialogue) ebe a. Onye na-ekiri (viewer) na-ekiri klipu (clip) ruo ọgwụgwụ ma ọ bụ na-apụ (scrolls on). Ya mere, klipu (clips) chọrọ mmalite siri ike (strong start) na nlebara anya doro anya (clear focus).

Vidiyo Nkịtị VK (Regular VK Videos) — Ụdị Uru E Chekwara (Stored Value)

VK Video bụ ụdị (format) kacha nso na nyiwe nchekwa vidiyo (video hosting platform) oge gboo. Ebe a, onye na-ekiri (viewer) dị njikere:

• ikiri ogologo oge (watch longer);
• ịlaghachi na vidiyo (return to the video);
• ịchọ ozi a kapịrị ọnụ (specific information).

A na-elekarị vidiyo nkịtị na VKontakte:

• site na ndụmọdụ (recommendations);
• site na ọchọchọ (search);
• site na obodo (communities).

N'adịghị ka mgbasa ozi (streams), ebe a dị mkpa bụ nhazi (structure), idezi (editing), na nsonaazụ doro anya (clear outcome). Vidiyo ahụ kwesịrị "ịrụ ọrụ" na-enweghị onye okike (author) na ihuenyo (screen) na enweghị mkparịta ụka (chat).

Otu Onye Na-ekiri (Viewer) Si Ahọrọ N'etiti Mgbasa Ozi (Stream), Klipu (Clip) na Vidiyo (Video)

Isi ihe dị iche n'etiti ụdị (formats) bụ ebumnobi (intent) nke onye na-ekiri (viewer).

Mgbe onye na-ekiri (viewer) na-ahọrọ:

• mgbasa ozi (stream) na VK Video Live — ha chọrọ ịnọ (be present) na ikwurịta okwu (communicate);
• klipu (clip) — ha chọrọ mmetụta ngwa ngwa (quick impression);
• vidiyo nkịtị (regular video) — ha chọrọ ịghọta (understand) ma ọ bụ mụta (learn) ihe a kapịrị ọnụ.

Njehie ọtụtụ ndị okike (authors) na-eme bụ ịtụ anya otu omume (behavior) ahụ site na ndị na-ege ntị (audience) n'ụdị (formats) niile. Onye na-ekiri (viewer) nke na-enwe mmasị ikiri klipu (clips) ọ bụchaghị onye dị njikere ịnọdụ ala ikiri mgbasa ozi (stream) otu awa ozugbo. Ma ọ dị iche.

Ihe Mere Algọridim (Algorithms) Ji Akwalite Ụdị (Formats) Ndị a N'ụzọ Dị Iche

Algọridim (algorithms) VKontakte na-enyocha ụdị (format) ọ bụla dabere na metric (metrics) nke ya.

Maka VK Video Live, ihe dị mkpa bụ:

• njigide (retention) n'oge mgbasa ozi (broadcast);
• ọrụ (activity) na mkparịta ụka (chat);
• ọnụego nloghachi nke ndị na-ekiri (viewer return rate).

Maka VK Clips:

• ọnụego mmecha (completion rate);
• nlele ọzọ (re-watches);
• mmeghachi omume (reactions).

Maka vidiyo nkịtị (regular videos):

• oge nlele (watch time);
• ntinye (click-throughs);
• nchekwa (saves).

Ya mere, mgbasa ozi (stream) nwere ike ịbụ "ihe ịga nke ọma" ọbụlagodi ma ọ bụrụ na ọ nwere nlele (views) pere mpe karịa klipu (clip). Klipu (clip) nwere oke (reach) buru ibu anaghị eduga ndị mmadụ na mgbasa ozi ndụ (live broadcast) mgbe niile. Ndị a bụ ụdị ihe ịga nke ọma (success) dị iche.

Ihe Mere E Ji Enweghị Ike dochie VK Video Live site na Klipu (Clips) ma ọ bụ Vidiyo (Videos)

Mgbe ụfọdụ ọ dị ka ịgbasa ihe (streaming) adịghị mkpa. Ị nwere ike ịdekọ vidiyo ma ọ bụ mee klipu (clips). Ma VK Video Live na-edozi nsogbu nke ụdị (formats) ndị ọzọ anaghị edozi — ịmepụta omume (habit).

Mgbasa ozi (streams) oge niile (regular):

• na-emepụta oge (schedule);
• na-emepụta isi ndị na-ege ntị (core audience);
• na-enye mmetụta nke "ihu maara" (familiar face).

Ma klipu (clips) ma vidiyo nkịtị (regular videos) enweghị ike ịmepụta mmetụta a naanị ha. Ha na-adọta uche (attention), mana anaghị ejide (retain) mmadụ ogologo oge na-enweghị kọntaktị ndụ (live contact).

Ihe Mere Klipu (Clips) na Vidiyo (Videos) Ji Anaghị asọ Mgbasa Ozi (Streams) Mpi (Compete)

Njehie a na-ahụkarị bụ ịhọrọ otu ụdị (format) ma leghara ndị ọzọ anya. N'ime usoro okike (ecosystem) VKontakte, ụdị (formats) na-arụ ọrụ kacha mma ọnụ.

Otu njikọ (connection) a na-ahụkarị:

• klipu (clips) na-adọta ndị na-ekiri ọhụrụ (new viewers);
• vidiyo nkịtị (regular videos) na-akọwa ihe ma na-eme ka mmasị (interest) sie ike (solidify);
• mgbasa ozi (streams) na-ejide (retain) ndị na-ekiri ma na-emepụta obodo (community).

N'echiche a, ajụjụ "kedu ka VK Video Live si dị iche na VK Clips na vidiyo nkịtị" abụghị maka nhọrọ "ma ọ bụ nke a ma ọ bụ nke ọzọ", kama maka ịghọta ọrụ (roles) ha.

Mgbe Mgbasa Ozi (Stream) Bụ Nhọrọ Ụdị (Format) Na-adịghị Mma

Ọ dị mkpa ịkwụwa aka ọtọ: VK Video Live adịghị mma maka ihe niile. Ọ bụrụ na ọdịnaya (content):

• chọrọ idezi (editing) ziri ezi (precise);
• siri ike ịghọta n'oge (real-time);
• anaghị agụnye nkwurịta okwu (communication),

vidiyo nkịtị (regular video) ga-adị irè (effective) karị. Ịgbasa ihe (streaming) dị mma ebe usoro (process), mkparịta ụka (discussion) na ịnọ ndụ (live presence) dị mkpa.

Mgbe Klipu (Clips) Anaghị Arụ Ọrụ

Klipu (Clips) adịghị mma maka:

• isiokwu (topics) gbagwojuru anya (complex);
• nkọwa ogologo (long explanations);
• ọdịnaya (content) na-enweghị mmeghe siri ike (strong opening).

Ọ bụrụ na enweghị ike ịkọwa ihe (meaning) n'ime sekọnd ole na ole, klipu (clip) na-atụfu ịdị irè ya (effectiveness). N'ọnọdụ ndị dị otú a, vidiyo (videos) ma ọ bụ mgbasa ozi (streams) na-arụ ọrụ karịa.

Otu Onye Okike (Author) Nwere Ikesị Họrọ Ụdị (Format) Bụ Isi Ya (Main Format)

Nhọrọ ahụ adabereghị na usoro (trends), kama na ebumnobi (goals):

• chọrọ uto oke (reach growth) — klipu (clips);
• chọrọ ntụkwasị obi (trust) na itinye aka (engagement) — mgbasa ozi (streams);
• chọrọ uru (utility) na ịchọpụta (discoverability) — vidiyo (videos).

Ọtụtụ ndị okike (authors) na-aga nke ọma na VKontakte na-amalite site n'otu ụdị (format) wee jiri nwayọọ nwayọọ tinye ndị ọzọ, na-anaghị anwale ime ihe niile n'otu oge.

Ihe Mere VK Ji Kewaa (Separated) Ụdị (Formats) Kama Ijikọta (Combine) Ha

Nkewa (separation) nke ụdị (formats) bụ mkpebi ụma (deliberate decision). VKontakte ghọtara na ndị na-ekiri (viewers) na-eri ọdịnaya (content) n'ọnọdụ (states) dị iche iche: ọsọ ọsọ, na ndabere (background), n'ụzọ nlebara anya (attentively), n'ụzọ nhọrọ (selectively).

VK Video Live, VK Clips, na vidiyo nkịtị (regular videos) na-enye aka na atụmatụ (scenarios) dị iche iche. Ọ bụkwa nke a na-eme ka usoro okike (ecosystem) dị nro (flexible) ma maka ndị na-ekiri (viewers) ma maka ndị okike (authors).

Ihe Onye Okike (Author) Kwesịrị Ịghọta Mbụ

Ajụjụ "kedu ka VK Video Live si dị iche na VK Clips na vidiyo nkịtị" abụghị nke teknụzụ (technical), kama ọ bụ nke atụmatụ (strategic). Ụdị (Formats) dị iche ọ bụghị na interface, kama na echiche oriri (consumption logic).

Mgbasa ozi (Stream) bụ mmekọrịta (relationship).
Klipu (Clip) bụ mmeghe (introduction).
Vidiyo (Video) bụ uru (utility) na nhazi (structure).

Mgbe onye okike (author) kwụsịrị ịgbagha ọrụ (roles) ndị a, ọdịnaya (content) na-amalite ịrụ ọrụ n'ụma (intentionally), uto (growth) anaghị adaberekwa na chi ọma (random luck). Ọ bụ n'oge a ka VKontakte si na "mkpokọta ụdị" (set of formats) ghọọ usoro doro anya (clear system).