Usoro VK na VK Video Live: otu ha si arụ ọrụ ọnụ

Mgbe ndị mmadụ na-ekwu maka ịgbasa ihe (streaming) na VK, ha na-ekwukarị banyere algọridim (algorithms), ndụmọdụ (recommendations), ma ọ bụ ụdị mgbasa ozi (broadcast formats). Mana ime nke a, ha na-atụfu isi ihe — ịgbasa ihe (streaming) na VK Video Live adịghị iche iche. Ọ dị n'ime usoro okike (ecosystem) nke VKontakte, ma ọ bụ nke a na-enye nyiwe (platform) ihe ọtụtụ ndị na-asọ mpi (competitors) enweghị.

Ịghọta otú ọwa (channels) si eto n'ezie, ọ dị mkpa ịghọta otú usoro okike (ecosystem) nke VKontakte na VK Video Live si arụkọ ọrụ ọnụ, ụdị atụmatụ mgbanwe (transition scenarios) ndị na-ekiri (viewers) na-eji, na ihe mere mgbasa ozi (streams) ji enweta okporo ụzọ (traffic) ọbụlagodi na-enweghị "ọchọchọ" (search) kpọmkwem.

Ihe Mere E Ji Enweghị Ike Tụlee VK Video Live iche na VKontakte

VK Video Live abụghị weebụsaịtị (website) nọọrọ onwe ya ma ọ bụ ngwa (application) dị iche n'echiche nkịtị. Ọ bụ akụkụ nke nnukwu usoro okike (ecosystem) VKontakte, nke gụnyelerị:

• nri ozi mmekọrịta (social feed),
• obodo (communities),
• vidiyo,
• klipu (clips),
• ndebanye aha (subscriptions),
• ozi onwe onye,
• ọkwa (notifications).

Maka onye na-agbasa ihe (streamer), nke a pụtara otu ihe dị mfe ma dị mkpa: onye na-ekiri (viewer) anaghị "abịa na mgbasa ozi" (stream), ha anọworị n'ime nyiwe (platform). Mgbasa ozi (stream) bụ naanị otu n'ime ụdị ọdịnaya (content formats) agbakwunyere (embedded) n'ime usoro (scenario) onye ọrụ maara nke ọma.

Otu Usoro Okike (Ecosystem) nke VKontakte Si Ewebata Ndị Na-ekiri na Mgbasa Ozi (Streams)

Otu n'ime uru (advantages) bụ isi nke usoro okike (ecosystem) VKontakte bụ ụdị dị iche iche nke ụzọ nbanye (entry points). Onye na-ekiri (viewer) nwere ike ịbanye na mgbasa ozi (stream) VK Video Live n'ọtụtụ ụzọ, ọbụlagodi na-atụghị anya ya.

Ọtụtụ mgbe, nke a na-eme site na:

• nri ozi ndụmọdụ (recommendation feed);
• ngalaba vidiyo (video section);
• klipu (clips) na ihe ngosi (highlights);
• ọkwa (notifications) banyere mmalite nke mgbasa ozi (broadcast);
• ntụgharị (transitions) site na obodo (communities).

Nke dị mkpa bụ na ụzọ ndị a niile na-arụ ọrụ n'otu oge. Usoro okike (ecosystem) VKontakte na- "enye nri" (feeds) mgbasa ozi (streams) n'akụkụ dị iche iche nke interface, ọ bụkwa ya mere ọwa (channels) ọhụrụ ji enweta nlele (views) mbụ ha ọsọ ọsọ karịa na nyiwe (platforms) dịpụrụ adịpụ (isolated).

Ọrụ Obodo (Communities) VKontakte na-ekere n'Uto (Growth) nke Mgbasa Ozi (Streams)

Obodo (community) bụ otu n'ime ngwá ọrụ (tools) a na-eleda anya (underestimated) nke ukwuu maka onye na-agbasa ihe (streamer). N'ime usoro okike (ecosystem) VKontakte, obodo (community) na VK Video Live na-arụ ọrụ dị ka otu ụzọ (pair), ọ bụghị dị ka ngwaahịa (products) abụọ dị iche.

Olee otú nke a si adị na omume (practice):

• a na-ebipụta ọkwa (announcement) mgbasa ozi (stream) n'ime obodo (community);
• ndị debanyere aha (subscribers) na-enweta ọkwa (notification);
• akụkụ nke ndị na-ege ntị (audience) na-abịa na mgbasa ozi (broadcast) ozugbo;
• algọridim (algorithms) na-ahụ ọrụ mmalite (initial activity) ma gbasaa oke (reach).

Ọbụlagodi obere obodo (community) mana nke na-arụ ọrụ na-enyere mgbasa ozi (stream) aka "ịmalite ọ bụghị site na efu". Nke a dị mkpa karịsịa maka ọwa (channels) ọhụrụ, ebe nkeji mbụ nke mgbasa ozi (broadcast) dị ezigbo mkpa.

Vidiyo, Klipu (Clips) na Mgbasa Ozi (Streams): Otu Ọdịnaya (Content), Ụdị Dị Iche

E wuru usoro okike (ecosystem) VKontakte ka otu ọdịnaya (content) nwee ike ịrụ ọrụ n'ọtụtụ ụdị (formats) n'otu oge. Mgbasa ozi (stream) VK Video Live anaghị adị ndụ naanị n'oge mgbasa ozi (broadcast) dị ndụ.

Mgbe mgbasa ozi (broadcast) kwụsịrị:

• ndekọ (recording) nwere ike ịdị na ngalaba vidiyo (video section);
• a na-eme klipu (clips) site na mgbasa ozi (stream);
• ihe ngosi (highlights) na-abanye na ndụmọdụ (recommendations);
• ndị na-ekiri (viewers) na-aga na profaịlụ (profile) nke onye na-agbasa ihe (streamer).

N'ụzọ dị otú a, VK Video Live na-aghọ akụkụ nke okirikiri ọdịnaya (content cycle) n'ozuzu, ọ bụghị ihe omume otu oge (one-time event). Nke a dị mkpa karịsịa maka ndị na-anaghị agbasa ihe (stream) kwa ụbọchị: klipu (clips) na vidiyo na-aga n'ihu na-adọta ndị na-ege ntị (audience) n'etiti mgbasa ozi (broadcasts).

Ọkwa (Notifications) na Ndebanye Aha (Subscriptions) Dị ka Akụkụ nke Usoro Okike (Ecosystem)

N'adịghị ka nyiwe (platforms) ebe mgbasa ozi (streams) "na-ebi" iche iche, VKontakte na-eji ọkwa (notifications) eme ihe nke ọma. Ịdebanye aha (subscribing) na onye na-agbasa ihe (streamer) abụghị naanị bọtịnụ (button), kama ọ bụ akụkụ nke usoro mmekọrịta (interaction system) n'ozuzu.

Onye na-ekiri (viewer) nwere ike:

• nata ọkwa (notification) na ngwa (app);
• hụ ọkwa (announcement) na nri ozi (feed);
• sụọ ngọngọ (stumble upon) na mgbasa ozi (stream) na ngalaba vidiyo (video section).

Usoro okike (ecosystem) VKontakte na-eme ka nloghachi (return) nke onye na-ekiri (viewer) dị mfe. Ọ bụkwa nloghachi oge niile (regular returns) bụ otu n'ime akara ngosi (signals) bụ isi maka algọridim (algorithms) VK Video Live.

Otu Algọridim (Algorithms) Si Eji Usoro Okike (Ecosystem) VKontakte

Algọridim (algorithms) VK Video Live anaghị arụ ọrụ na ihe efu (vacuum). Ha na-enyocha omume onye ọrụ (user behavior) n'ime usoro okike (ecosystem) VKontakte dum, ọ bụghị naanị n'ime mgbasa ozi (streams).

Ha na-eburu n'uche:

• mmasị (interests) nke onye na-ekiri (viewer) dabere na vidiyo na klipu (clips);
• ndebanye aha (subscriptions) na obodo (communities);
• nlele (views) mgbasa ozi (stream) gara aga (previous);
• mmeghachi omume (reactions) na nkọwa (comments).

Ya mere, enwere ike ịkwado (recommend) mgbasa ozi (stream) nye onye:

• lere vidiyo yiri ya (similar);
• debanyere aha (subscribed) na obodo (communities) dị mkpa (thematic);
• mekọrịtara ihe (interacted) na klipu (clips) nke ụdị (format) yiri ya.

Nke a na-eme ka ndụmọdụ (recommendations) dịkwuo "mmadụ" (human) na enwere ike ịkọwa ya (explainable).

Ihe Mere Usoro Okike (Ecosystem) Ji Enyere Obere Ọwa (Small Channels) Aka

Uru (advantage) dị ukwuu nke usoro okike (ecosystem) VKontakte bụ enweghị ihe mgbochi ịbanye (strict entry barrier). Onye na-agbasa ihe (streamer) ekwesịghị ịbụ onye a ma ama (popular) iji bata n'ọhịa nke ndị na-ege ntị (audience).

Obere ọwa (channels) na-erite uru site na:

• mmalite ngwa ngwa (quick start) site na nri ozi (feed);
• mkparịta ụka (chat) nwere itinye aka (engaged);
• nkwurịta okwu dị ndụ (live communication);
• njigide (retention) dị elu.

Algọridim (algorithms) anaghị ahụ nha (size) nke ọwa (channel), kama ha na-ahụ mmeghachi omume (reaction) nke ndị mmadụ. Usoro okike (ecosystem) VKontakte na-enye ndị a ohere ịbanye na mgbasa ozi (stream) n'ụzọ dị mfe.

Ịkpata Ego (Monetization) n'ime Usoro Okike (Ecosystem) VKontakte

Usoro okike (ecosystem) dị mkpa ọ bụghị naanị maka uto (growth), kamakwa maka ego. VK Video Live dị n'ime akụrụngwa (infrastructure) VKontakte, nke gụnyelerị:

• ngwá ọrụ ịkwụ ụgwọ dị mma (convenient payment tools);
• obodo (communities) nwere ndebanye aha (subscriptions);
• ohere mgbasa ozi (advertising opportunities);
• ụdị (brands) lekwasịrị anya na CIS.

Nke a na-enye onye na-agbasa ihe (streamer) ohere:

• ijikọ onyinye (donations) na ndebanye aha (subscriptions);
• zụlite obodo akwụ ụgwọ (paid community);
• rụọ ọrụ na njikọta mgbasa ozi (advertising integrations);
• ghara ịdabere na otu ụdị ego (single income model).

Usoro okike (ecosystem) VKontakte na-enye mgbanwe (flexibility), ọ bụghị atụmatụ ịkpata ego siri ike.

Ihe Mere VK Video Live Ji Mewanye Usoro Okike (Ecosystem) Ike, Ọ Bụghị Sọ Ya Mpi (Compete)

Ọ dị mkpa ịghọta na VK Video Live anaghị asọ mpi (compete) na ụdị (formats) VKontakte ndị ọzọ. Ọ na-ezukọta (complements) ha. Vidiyo, klipu (clips), posts, na mgbasa ozi (streams) na-arụ ọrụ dị ka otu oghere mgbasa ozi (single media space).

Maka onye ọrụ, nke a dị mma; maka onye na-agbasa ihe (streamer), ọ bara uru.

Ka e nwekwara ọnụọgụ ebe ịkpọtụrụ (points of contact) na ndị na-ege ntị (audience), otú ahụ ka ohere ijide uche (holding attention) na ịmepụta omume (habit) si dị elu.

Otu Njehie a Na-ahụkarị nke Ndị Na-agbasa Ihe (Streamers) Na-eme Mgbe Ha Na-arụ Ọrụ na Usoro Okike (Ecosystem)

Njehie a na-ahụkarị bụ ịghọta VK Video Live dị ka nyiwe (platform) dị iche ma leghara ngwá ọrụ (tools) VKontakte ndị ọzọ anya. N'ihi ya, mgbasa ozi (streams) na-eme "naanị ha", na-enweghị nkwado site na nri ozi (feed), obodo (communities), ma ọ bụ vidiyo.

N'omume (practice), ndị na-erite uru bụ ndị:

• na-ekwupụta (announce) mgbasa ozi (broadcasts);
• na-eji klipu (clips);
• na-arụ ọrụ na obodo (community) ha;
• na-eche echiche banyere ọdịnaya (content) n'usoro (systematically).

Usoro okike (ecosystem) VKontakte na-amalite ịrụ ọrụ naanị mgbe onye na-agbasa ihe (streamer) jiri ya n'ụzọ maara ihe (consciously).

Otu Ngwakọta (Combination) Dị Irè nke Usoro Okike (Ecosystem) na Ịgbasa Ihe (Streaming) Si Dị

Ụdị (model) na-arụ ọrụ (working) dị otú a:

• obodo (community) na-emepụta isi ndị na-ege ntị (core audience);
• mgbasa ozi (streams) na-ejide (retain) ma na-etinye aka (engage);
• klipu (clips) na-adọta ndị na-ekiri ọhụrụ (new viewers);
• vidiyo (videos) na-ewuli ntụkwasị obi (trust);
• algọridim (algorithms) na-eme ka nsonaazụ (result) gbasaa (scale).

Nke a abụghị ụzọ ọsọ ọsọ, kama ọ bụ ụzọ ga-adịgide adịgide (sustainable).

Kpọmkwem Ebee Ka Usoro Okike (Ecosystem) VKontakte Si Amalite Ịrụ Ọrụ Maka Onye Na-agbasa Ihe (Streamer)

Usoro okike (ecosystem) VKontakte na VK Video Live na-arụkọ ọrụ ọnụ ọ bụghị na mberede, kama ọ bụ site n'echiche (logic) e chepụtara nke ọma. Ịgbasa ihe (streaming) ebe a abụghị ngwaahịa (product) dị iche, kama ọ bụ akụkụ nke nnukwu iyi mgbasa ozi (media stream) ebe onye na-ekiri (viewer) na-agagharị mgbe niile n'etiti ụdị (formats).

Nke a bụ ihe mere uto (growth) na VK Video Live ji eyikarị ka nchịkọta nke uche nke nta nke nta (gradual accumulation of attention), ọ bụghị dị ka ịrị elu mberede (sharp rise). Maka onye na-agbasa ihe (streamer), nke a pụtara otu ihe: ka ha ghọtara usoro okike (ecosystem) VKontakte nke ọma, ka ha na-adaberekwa na chi ọma (luck).