Ụdị mgbasa ozi TikTok na ihe creative chọrọ na 2026

Na 2026, n'ime TikTok Ads Manager ị nwere ike ịmalite ụdị mgbasa ozi anọ n'onwe gị: In-Feed Ads nkịtị, Spark Ads (ịkwalite vidiyo ndị e bipụtaworị), carousel nke foto, na mgbasa ozi n'ime nchọta. A na-ere TopView, Branded Mission nwere hashtag akara ahịa, na Branded Effects site n'aka onye njikwa TikTok. A naghịzi ere Branded Hashtag Challenge dị ka ụdị dị iche: ibe enyemaka ochie na-emeghe nkọwa Branded Mission ugbu a, hashtag ahụ adịkwaghị ma ọ bụghị ihe e tinyere na ya. Ihe bụ isi a chọrọ maka vidiyo nke feed bụ: kwụ ọtọ 9:16, opekata mpe pikselụ 540×960, faịlụ ruo 500 MB, ogologo ruo nkeji 10. E nwere ihe a ga-akpachara anya banyere ndị na-emepụta ọdịnaya si Rọshịa: kemgbe 2022 TikTok machibidoro ibipụta ọdịnaya ọhụrụ na ime stream site na Rọshịa, na dịka akụkọ mgbasa ozi si kwuo, akaụntụ mgbasa ozi anaghị arụ ọrụ maka akaụntụ ndị Rọshịa.

Ụdị mgbasa ozi ndị dị na TikTok

Ọ dị mma ikewa ụdị ndị a dịka e si azụta ha. N'ime auction nke Ads Manager, ị na-amalite In-Feed, Spark Ads, carousel na nchọta n'onwe gị; ihe kacha nta a chọrọ bụ budget kwa ụbọchị nke mkpọsa karịrị 50 $ na nke otu mgbasa ozi karịrị 20 $. A na-edebe TopView site n'aka onye njikwa, budget kacha nta dabere na ahịa ahụ. A na-ewu ọrụ akara ahịa (Branded Mission, hashtag, effects) ya na onye njikwa, ha adịghịkwa n'obodo niile. Maka stream dị ndụ e nwere LIVE Shopping Ads maka ụlọ ahịa TikTok Shop, onye na-emepụta ọdịnaya nkịtị fọdụrụ Promote na Spark Ads.

In-Feed Ads: mgbasa ozi n'ime feed

Nke a bụ ụdị bụ isi: vidiyo nwere akara mgbasa ozi n'etiti vidiyo nkịtị. A na-egosi ya na feed “For You”, yana na feed profaịlụ, ndị i na-eso na ndị enyi, na feed nchọta na ụdị weebụ. A na-azụta ya n'auction nke Ads Manager n'enweghị onye njikwa.

Ihe faịlụ chọrọ maka mgbasa ozi nkịtị (ọ bụghị Spark) dịka enyemaka TikTok si kwuo:

• kwụ ọtọ 9:16 — site na pikselụ 540×960, nke a bụ nhọrọ a na-atụ aro;
• dị larịị 16:9 — site na 960×540, akụkụ anọ hà nhata 1:1 — site na 640×640;
• ogologo oge — ruo nkeji 10;
• nha faịlụ — ruo 500 MB, ụdị .mp4, .mov, .mpeg, .3gp, .avi;
• bitrate — site na 516 kbps;
• avatar (ọ bụghị iwu) — pikselụ 98×98, JPG ma ọ bụ PNG, ruo 50 KB, debe ihe dị mkpa n'ime square etiti 66×66;
• aha akaụntụ — otu ahịrị, ruo mkpụrụedemede 20.

A na-egosi nkọwa nke mgbasa ozi nkịtị n'ederede ọcha nke enweghị ike ịgbanwe, ọ gaghị enwekwa njikọ a pịrị pịa, ikwu mmadụ site na @ ma ọ bụ hashtag. A kọwaghị oke mkpụrụedemede na nkọwa ahụ.

Spark Ads: mgbasa ozi site na vidiyo nke gị

Spark Ads na-agba n'ime feed kwa, mana kama vidiyo mgbasa ozi dị iche, a na-akwalite post e bipụtaworị: nke gị ma ọ bụ nke onye ọzọ site n'ikike onye dere ya. A na-agụta likes, comments na ndị na-eso maka vidiyo mbụ, ịpị aha onye ọrụ na-eduga na profaịlụ. Enwere ike ịkwalite klip dị mma sitere na stream dị ka o si dị. Otu esi enye koodu ikike na ịhazi mkpọsa, anyị kọwara ya nke ọma n'edemede banyere Spark Ads na TikTok.

Ihe faịlụ chọrọ dị ole na ole ebe a: enweghị oke ogologo oge, ụdị bụ .mp4 ma ọ bụ .mov. A na-ewere nkọwa site na post (a na-ahụ ahịrị ruo 4 nwere emoji), a na-ewerekwa avatar na aha site na akaụntụ.

TopView: vidiyo mbụ mgbe a meghere ngwa

TopView bụ vidiyo onye ọ bụla na-ahụ ozugbo ọ malitere TikTok. Na sekọnd 3 mbụ ọ na-ejuputa ihuenyo dum, mgbe ahụ ọ na-aghọ vidiyo feed nkịtị nwere bọtịn na comments.

Naanị ndị ahịa tozuru oke nwere ike ịzụta ya. A na-edebe ya site n'aka onye njikwa, ọ bụkwa naanị ụfọdụ ndị ahịa ka e meghere ohere ịdebe n'onwe ha na Ads Manager. A na-ere ihe ngosi site na CPM n'usoro nke ahịrị, maka mkpọsa nwere 100% nke ihe ngosi TikTok na-adụ ọdụ ka a debe opekata mpe ụbọchị 60 tupu oge. Creative ọ bụla na-agafe nkwenye tupu oge.

Ihe vidiyo TopView chọrọ (mgbasa ozi nkịtị na Spark Ads Push):

• naanị kwụ ọtọ 9:16, site na pikselụ 540×960;
• ogologo oge site na sekọnd 5 ruo 60, a na-atụ aro sekọnd 9–15;
• faịlụ ruo 500 MB, ụdị .mp4, .mov, .mpeg, .3gp;
• bitrate site na 2500 kbps — dị elu karịa nke feed nke ukwuu;
• nkọwa ruo mkpụrụedemede 100, emoji otu na-agụta dị ka mkpụrụedemede abụọ.

Ọ bụrụ na TopView ewere post organic (Spark Ads Pull), enweghị oke ogologo oge.

Branded Hashtag Challenge: ihe mere ya

Enyemaka TikTok enweghịzi ngwaahịa Branded Hashtag Challenge dị iche: adreesị ibe ochie banyere challenge na-emeghe edemede “About Branded Mission”. Na Branded Mission, akara ahịa na-ebipụta ọrụ, ndị na-emepụta ọdịnaya na-ese vidiyo, a na-akwalite nke kacha mma dị ka mgbasa ozi na feed “For You”, a na-akwụkwa ndị sonyere ụgwọ. Hashtag akara ahịa nwere ibe nke ya bụ naanị ihe e tinyere na Branded Mission ugbu a.

A pụghị ịmalite Branded Mission n'onwe gị: enyemaka na-eziga gị n'ebe onye njikwa TikTok nọ, a na-ejikwa mkpọsa ahụ n'ime Mission Manager. Ụdị a dị na United States, Canada, Mexico, Brazil na ọtụtụ mba dị na Europe, Asia na Middle East; Rọshịa na mba ndị CIS adịghị n'ndepụta ahụ.

Maka vidiyo ọmụmaatụ dị n'ọrụ ahụ, ihe ndị a bụ ihe a chọrọ: 9:16, site na pikselụ 720×1280, ruo 100 MB, bitrate karịrị 2500 kbps, ụdị MP4, MPEG, 3GP, AVI, MOV, ogologo sekọnd 12–15 (a na-atụ aro ya nke ukwuu), nkọwa ruo mkpụrụedemede 150.

Branded Effects: ihe nzacha na ihu ihe nke gị

Branded Effects bụ effects azụmahịa nke akara ahịa nke onye ọrụ na-etinye na vidiyo nke ya. Effect ahụ na-apụta n'ogige effects nke igwefoto, ọ na-enwekwa ibe nke ya nwere vidiyo. A na-azụta ya site n'aka onye njikwa: enyemaka na-adụ ọdụ ka ị gwa ya banyere ngwugwu ihe a ga-agbakwunye.

Ihe bụ isi a chọrọ maka ihe effect:

• akara — PNG, mbupụ pikselụ 162×162, mpaghara echebere 144×144, nsọtụ gbara okirikiri, ruo 60 KB;
• aha effect — ruo mkpụrụedemede Latin 30 (ka mma ruo 18), enweghị emoji;
• egwu — MP3 ma ọ bụ WAV nwere ogologo site na sekọnd 15 ruo otu nkeji, mkpuchi 800×800 ruo 10 MB;
• vidiyo gọọmentị n'ibe effect — site na 1 ruo 6, nwere #ad n'nkọwa.

Ụdị LIVE: mgbasa ozi nke stream dị ndụ

Enweghị ihe teknụzụ pụrụ iche a chọrọ maka mgbasa ozi stream n'enyemaka. Nhọrọ dabere ma ị na-ere ngwaahịa.

LIVE Shopping Ads bụ maka ndị na-ere ahịa TikTok Shop. Mgbasa ozi ahụ na-eduga ozugbo n'ime stream: dị ka creative, a na-ewere stream n'onwe ya (Real-time LIVE) ma ọ bụ otu n'ime vidiyo gị. A na-egosi ya na feed, Shopping Center na nchọta. Achọrọ ụlọ ahịa jikọtara na ndị na-ekiri 18+, stream ahụ ga-amalitekwa n'ime awa 48 site n'oge a haziri. Kemgbe July 2025, ụdị mgbasa ozi bụ isi nke TikTok Shop bụ GMV Max, maka stream ọ bụ LIVE GMV Max na Seller Center.

Na-enweghị ụlọ ahịa ụzọ abụọ fọdụrụ onye na-emepụta ọdịnaya. Na ngwa — Promote nwere ebumnuche ịkwalite stream: achọrọ 18+ na opekata mpe ndị na-eso 1000. Na Ads Manager — ebumnuche “Mmekọrịta obodo” na Spark Ads, nke TikTok na-akọwa, n'etiti ihe ndị ọzọ, dị ka ụzọ isi kwalite stream. Otu ngwá ọrụ abụọ a si dị iche na budget na ntọala, anyị tụnyere ha n'edemede TikTok Promote ma ọ bụ Ads Manager.

Carousel na mgbasa ozi foto

Carousel Ads bụ mgbasa ozi sitere na foto ole na ole nwere egwu, nke a na-egosi na feed TikTok na na TikTok Ad Network (netwọk nke ngwa ndị mmekọ). Ọ dabara maka traffic, conversions, ịkwalite ngwa, leads, ire ahịa site na katalọgụ na reach.

• foto site na 2 ruo 35, JPG ma ọ bụ PNG, ka mma ruo 100 KB nke ọ bụla;
• nha: 1200×628 (dị larịị), 640×640 (akụkụ anọ hà nhata), 720×1280 (kwụ ọtọ);
• egwu bụ iwu, ọ na-agbakwa gburugburu: MP3 site na sekọnd 2 ruo 10 MB, site na Commercial Music Library ma ọ bụ nke gị;
• otu nkọwa na otu bọtịn maka carousel dum, otu njikọ (ọ bụrụ na mgbasa ozi anọghị na katalọgụ).

Na Ad Network, ọbá akwụkwọ egwu anaghị arụ ọrụ, ya mere na-enweghị egwu nke gị carousel ga-adị nwayọọ n'ebe ahụ. A na-akọwa foto otu n'otu n'nkọwa naanị maka Ad Network; enyemaka akọwaghị ụdị “otu foto” maka feed TikTok.

Search Ads: mgbasa ozi n'ime nchọta

N'ime nchọta TikTok, mgbasa ozi na-arụ ọrụ n'ụzọ abụọ.

• Automatic Search Placement (nke bụbu Search Ads Toggle) na-abụ nke emepere site na ndabara n'ime mkpọsa ọhụrụ. Vidiyo gị sitere na feed na-abanye n'onwe ha n'ihe sitere na nchọta nwere akara “Sponsored” na na feed nchọta. Achọghị creative dị iche, a gwaghị nkwa na a ga-egosi ya.
• Search Ads Campaign bụ mkpọsa dị iche site na okwu ndị bụ isi naanị maka ibe nsonaazụ nchọta. Ọ na-akwado vidiyo, gụnyere Spark Ads, na carousel. Auction naanị; ahịa — United States, Canada, United Kingdom, Germany, France, Italy, Spain, Mexico, Brazil, Saudi Arabia, Australia. Enweghị mba ndị CIS.

Nchọta enweghị ihe teknụzụ nke ya a chọrọ: jiri nkọwa feed na carousel.

Mpaghara echebere: ebe ị gaghị etinye ederede

TikTok anaghị ebipụta pikselụ kpọmkwem nke mpaghara echebere. Kama nke ahụ, n'nkọwa e nwere ndebiri ndị a ga-ebudata: nke nkịtị, nke maka asụsụ Arabic na nke maka vidiyo nwere anchors. Ka nkọwa na-aka ogologo ma ihe ndị ọzọ na-abawanye, otú ahụ ka mpaghara na-ebelata. TopView nwere ndebiri abụọ — maka mmalite ihuenyo dum na maka feed, mpaghara dị na feed siri ike karị. Lelee creative na ngosi tupu oge, ọ bụ ezie na ọ nwere ike ịdị ntakịrị iche na ngosi n'ezie.

Tebụl nchịkọta nke ụdị

Ụdị	Ebe a na-egosi ya	Ihe faịlụ chọrọ	Azụta
In-Feed (ọ bụghị Spark)	Feed “For You”, nchọta	9:16 site na 540×960, 16:9, 1:1; ruo nkeji 10; ruo 500 MB; site na 516 kbps	Auction, Ads Manager
Spark Ads	Feed, nchọta	Post e bipụtara, .mp4/.mov, enweghị oke ogologo	Auction, Ads Manager
TopView	Vidiyo mbụ mgbe a meghere ngwa	9:16 site na 540×960; sekọnd 5–60; ruo 500 MB; site na 2500 kbps	Site n'aka onye njikwa, ndebe
Branded Mission + hashtag	Feed “For You”, ibe hashtag	Ọmụmaatụ: 9:16 site na 720×1280, ruo 100 MB, sekọnd 12–15	Site n'aka onye njikwa
Branded Hashtag Challenge	—	—	A naghịzi ere ya
Branded Effects	Ogige effects, ibe effect	Akara PNG 162×162 ruo 60 KB, egwu sekọnd 15–60	Site n'aka onye njikwa
LIVE Shopping Ads	Feed, Shopping Center, nchọta	Stream ma ọ bụ vidiyo; a bipụtaghị nkọwa	Ads Manager, achọrọ TikTok Shop
Carousel	Feed, Ad Network	Foto JPG/PNG 2–35, egwu MP3	Auction, Ads Manager
Search Ads	Nsonaazụ na feed nchọta	Dị ka feed na carousel	Auction, Ads Manager

Otu esi eme creative a ga-ekiri ruo ọgwụgwụ

Sekọnd mbụ

TikTok na-adụ ọdụ igosi isi ihe vidiyo ahụ n'ime sekọnd 3 mbụ na inye ihe ga-adọta uche n'ime sekọnd 6 mbụ. Ekwela ka klip malite na ihuenyo aha. Tinye n'ebido oge mmeghachi omume, nsonaazụ nke gburugburu otu egwuregwu ma ọ bụ ajụjụ ga-ejide onye na-ekiri.

Subtitles na ederede

TikTok na-atụ aro nkọwa ma ọ bụ ederede n'ihuenyo maka ọnọdụ — okwu 5–10 n'sekọnd ọ bụla. Maka klip egwuregwu, ahịrị dị ka “Meriri gburugburu ahụ site na otu ọta” zuru ezu. Debe ederede n'ime mpaghara echebere, ma ọ bụghị ya bọtịn na nkọwa ga-ekpuchi ya.

Ụda

Ụda ma ọ bụ egwu bụ akụkụ nke obere ihe a chọrọ n'ndụmọdụ TikTok. Na mgbasa ozi, were egwu sitere na Commercial Music Library: e kwere ha ka e jiri ha maka azụmahịa. Olu onye na-eme stream na ụda egwuregwu dịkwa mma ma ọ bụrụ na ha doro anya. Na carousel, egwu bụ iwu dịka nkọwa si dị.

Ole ụdị ka ị ga-eme

TikTok na-adụ ọdụ ise vidiyo kwụ ọtọ 9:16 n'ịdị ọcha site na 720p, itinye creatives dị iche 3–5 n'otu mgbasa ozi na otu 3–5 n'otu mkpọsa. Megharịa vidiyo mgbe nsonaazụ na-agbadata mgbe niile.

Ọ bụrụ na ị si Rọshịa

Kemgbe March 2022 TikTok anaghị ekwe ka e bulite vidiyo ọhụrụ ma ọ bụ ime stream site na Rọshịa, na dịka akụkọ mgbasa ozi si kwuo, ngwá ọrụ mgbasa ozi dị n'ime anaghị arụ ọrụ maka ndị ọrụ Rọshịa. Ọzọkwa, a naghị ere mgbasa ozi nchọta na Branded Mission n'ahịa ndị CIS. Ụdị ndị a ga-abara gị uru ma ọ bụrụ na ị na-arụ ọrụ maka ndị na-ekiri si mba ọzọ. Ego ịmalite na otu esi eme ya nzọụkwụ site na nzọụkwụ, gụọ n'edemede banyere ọnụ ahịa na mmalite mgbasa ozi TikTok.

Onye mbido na-ahọrọ ịnọ ebe ndị na-ekiri na nkata dị ndụ nọworị. Maka mmalite, anyị na-enyere aka n'ihe banyere ndị na-ekiri mbụ n'ịntanetị na ndị na-eso: ọrụ maka ịkwalite na TikTok, maka stream n'ikpo okwu ndị ọzọ ị nwekwara ike ịhazi tarifu n'ogige njikwa ndị na-ekiri.

Ajụjụ a na-ajụkarị

Kedu ụdị mgbasa ozi TikTok onye na-eme stream kwesịrị ịhọrọ?

Spark Ads: ị na-akwalite klip dị njikere sitere na akaụntụ gị, ndị na-eso na-anọgide n'aka gị. A na-amalite ya na Ads Manager n'enweghị onye njikwa.

Enwere m ike ịzụta TopView n'onwe m?

Ọtụtụ oge mba. TopView dị maka ndị ahịa tozuru oke site n'aka onye njikwa, ohere ịdebe n'onwe dị naanị maka ụfọdụ ndị na-ekwu mgbasa ozi, creative ọ bụla na-agafekwa nkwenye tupu oge.

Branded Hashtag Challenge ọ ka dị na 2026?

Dị ka ụdị dị iche, mba, a naghịzi ere ya. Branded Mission anọchiwo ya, a pụkwara ijikọ hashtag akara ahịa naanị dị ka ihe e tinyere na ya site n'aka onye njikwa.

E nwere nha kpọmkwem nke mpaghara echebere?

Mba. TikTok na-enye ndebiri a ga-ebudata n'ibe nkọwa, nha mpaghara ahụ na-agbanwekwa dabere n'ogologo nkọwa na ihe ndị ọzọ e tinyere.

Enwere m ike ikwalite stream ma ọ bụrụ na enweghị m TikTok Shop?

LIVE Shopping Ads adịghị na-enweghị ụlọ ahịa. Ihe fọdụrụ bụ Promote nwere ebumnuche ịkwalite stream (18+ na ndị na-eso 1000 ma ọ bụ karịa) na ebumnuche “Mmekọrịta obodo” na Spark Ads na Ads Manager.