Otu esi ejikọta obodo VK na iyi vidiyo VK Live
Otu n'ime nsogbu ndị na-agbasa ihe (streamers) na-enwekarị bụ ọdịiche (gap) dị n'etiti obodo (community) VKontakte na mgbasa ozi ndụ (live broadcasts). Ihe ndị e dere (posts) na-apụ iche iche, mgbasa ozi (streams) na-eme naanị ha, e nwere ndị debanyere aha (subscribers), ma ọrụ ndụ (live activity) adịghị. Ma e mere nyiwe (platform) ahụ na mbụ ka obodo (community) VK na mgbasa ozi (streams) VK Video Live wulite ibe ha ike (reinforce each other), ghara ịdị n'otu oge (parallel).
N'isiokwu a, anyị ga-enyocha otú e si enwe ike ijikọta obodo (community) VK na mgbasa ozi (streams) VK Video Live n'ụzọ bara uru, ụdị atụmatụ (scenarios) dị iche iche na-arụ ọrụ n'ezie, otú ndị na-ekiri (viewers) si agagharị n'etiti ụdị (formats), na ihe mere njikọ "obodo + mgbasa ozi" (community + broadcast link) ji emepụta uto (growth) ka mma karịa ịṅa ntị naanị na ịgbasa ihe (streaming).
Ihe Mere E Ji Enweghị Ike Kewaa Obodo (Community) VK na Mgbasa Ozi (Streams) VK Video Live
VK Video Live bụ akụkụ nke usoro okike (ecosystem) VKontakte, ọ bụghị nyiwe (platform) dị iche. Ọtụtụ ndị na-ekiri (viewers) anaghị "abịa na mgbasa ozi" (streaming) dịka na Twitch; ha anọworị n'ime VK: na-agagharị na nri ozi (feed), na-agụ obodo (communities), na-ekiri vidiyo.
Ọ bụrụ na mgbasa ozi (stream) ejikọghị na obodo (community), ọ na-atụfu:
- ndị na-ege ntị mmalite ya (starting audience);
- mmetụta atụmanya (anticipation effect);
- nloghachi ugboro ugboro (repeat returns).
Obodo (community) na-enweghị mgbasa ozi (streams) na-emesịa ghọọ ihe na-adịghị arụ ọrụ: a na-agụ ihe ndị e dere (posts), ma ọ dịghị itinye aka (engagement). Ya mere, ajụjụ bụ "otu esi ejikọta obodo (community) VK na mgbasa ozi (streams) VK Video Live" abụghị ihe gbasara ịdị mma (convenience), kama ọ bụ nke uto (growth).
Otu Ndị Na-ekiri (Viewers) Si Agagharị N'etiti Obodo (Community) na Mgbasa Ozi (Stream) N'ezie
Ọ dị mkpa ịghọta ezigbo atụmatụ omume (real behavioral scenario), ọ bụghị nke e chere n'echiche. Onye na-ekiri (viewer) anaghị eme ihe niile n'otu oge. Ọtụtụ mgbe, ụzọ a dị otú a:
- Onye debanyere aha (subscribed) na obodo (community).
- Ha na-ahụ ọkwa (announcement) mgbasa ozi (stream) na nri ozi (feed) ha.
- Ha na-abanye na mgbasa ozi (broadcast) "maka nkeji ole na ole".
- Ha na-enweta mmeghachi omume (reaction) ma ọ bụ nzaghachi (response).
- Ha na-alọghachi maka mgbasa ozi (stream) na-esote.
Ma ọ bụ n'ụzọ ọzọ:
- Ha na-adaba na mgbasa ozi (stream) na mberede site na ndụmọdụ (recommendations).
- Ha na-ahụ na onye na-agbasa ihe (streamer) nwere obodo (community).
- Ha na-edebanye aha (subscribes).
- Mgbe ahụ, ha na-abịa na mgbasa ozi (broadcast) n'amaghị ama (intentionally).
Ịjikọta obodo (community) VK na mgbasa ozi (streams) VK Video Live na-arụ ọrụ site na mgbanwe (transitions) ndị a, ọ bụghị site na bọtịnụ nkịtị (formal buttons).
Ọrụ Obodo (Community) VK Tupu Mgbasa Ozi (Stream) Amalite
Obodo (community) bụ ebe a na-akwadebe ndị na-ege ntị (audience). Ọkwa (announcements) mgbasa ozi ehere anaghị arụ ọrụ dị ka mgbasa ozi (advertising), kama dị ka ihe ncheta (reminder).
Ihe dị mkpa:
- ọkwa (announcement) ahụ ga-edo anya (clear);
- zere okwu ndị a na-edoghị anya (vague) dịka "bịa, ọ ga-atọ ụtọ";
- tinye otu isiokwu a kapịrị ọnụ (specific topic) ma ọ bụ oku ime ihe (call to action).
Mgbe onye debanyere aha (subscriber) ghọtara ihe kpatara ha ji kwesị ige ntị, ohere ha ịbanye na-abawanye. Ọbụlagodi mmadụ 10-20 pụtara — nke ahụ zuru ezu ka mgbasa ozi (stream) ghara ịmalite "n'efu" (void).
Ihe Mere Nkeji Mbụ nke Mgbasa Ozi (Stream) Ji Dabere na Obodo (Community)
Algọridim (algorithms) VK Video Live na-aṅa ntị nke ukwuu na mmalite nke mgbasa ozi (broadcast). Ọ bụrụ na nkeji 10-15 mbụ:
- enwere ndị na-ekiri (viewers);
- ọrụ (activity) pụtara na mkparịta ụka (chat);
- enweghị ọdịda mberede (sharp drop-off),
mgbasa ozi (stream) na-enweta ohere maka oke mgbasa (expanded reach).
Obodo (community) VK na-arụ ọrụ dị mkpa ebe a. Ọ na-enye akara ngosi (signals) ọrụ (activity) mbụ, nke ndụmọdụ (recommendations) na-eburu. Nke a bụ kpọmkwem ihe mere ijikọta obodo (community) VK na mgbasa ozi (streams) VK Video Live ji emetụta ọhụhụ (visibility) nke ọwa (channel) ozugbo.
Otu E Si Eji Ihe E Dere (Posts) Mee Ihe Mgbe Mgbasa Ozi (Stream) Gasịrị, Ọ Bụghị Naanị Tupu Ya
Otu njehie a na-ahụkarị bụ ịkpọsa mgbasa ozi (stream) ma mesịa "chezọ" ya mgbe ọ kwụsịrị. N'omume (practice), obodo (community) VK na-arụ ọrụ nke ọma dị ka ebe a na-edebe mgbasa ozi gara aga (past broadcast).
Mgbe mgbasa ozi (stream) gasịrị, ị nwere ike:
- kparịta isiokwu (topic) ahụ;
- jụọ ndị na-ege ntị (audience) ajụjụ;
- tinye otu klipu (clip) ma ọ bụ nkowa okwu (quote);
- cheta onye ọ bụla mgbe mgbasa ozi (broadcast) na-esote ga-eme.
Nke a na-emepụta mmetụta nke ịga n'ihu (continuity). Mgbasa ozi (stream) na-akwụsị ịbụ ihe omume otu oge (one-off event) wee bụrụ akụkụ nke ọdịnaya (content) obodo (community) n'ozuzu.
Klipu (Clips) na Ihe Ngosi (Highlights) Dị ka Àkwà Mmiri (Bridge) N'etiti Obodo (Community) na Mgbasa Ozi (Streams)
Obere vidiyo (short videos) bụ otu n'ime ụzọ kachasị dị irè iji jikọta obodo (community) VK na mgbasa ozi (streams) VK Video Live. Ọ dị mfe ikiri klipu (clips), ọ dị mfe ịkọrọ, ma na-abanyekarị na ndụmọdụ (recommendations).
Ezi uche bara uru (practical logic) dị mfe:
- mgbasa ozi (stream) na-enye ọdịnaya (content);
- klipu (clips) na-adọta uche (attention);
- obodo (community) na-ejigide mmasị (interest);
- mgbasa ozi (stream) na-esote na-achịkọta ọtụtụ ndị na-ekiri (viewers).
Maka ọtụtụ ndị debanyere aha ọhụrụ (subscribers), otu klipu (clip) na-aghọ ebe ịkpọtụrụ (point of contact) mbụ, obodo (community) na-aghọkwa ebe ha "nọrọ".
Ihe Mere Obodo (Community) Ji Mewanye Ntụkwasị Obi (Trust) N'Onye Na-agbasa Ihe (Streamer)
Onye na-ekiri (viewer) anaghị atụkwasị obi (trust) onye ọ hụrụ naanị otu ugboro na mgbasa ozi (stream). Obodo (community) VK na-edozi nsogbu a.
Site na ihe e dere (posts), nkọwa (comments) na mkparịta ụka (discussions), onye na-agbasa ihe (streamer):
- na-apụta dị ka mmadụ (human) karịa;
- na-egosi echiche (perspective) ya;
- na-ekwurịta okwu na mpụga mgbasa ozi (broadcasts).
N'ihi ya, mgbe mmadụ batara na mgbasa ozi (stream), ha enweelarị mmetụta nke ịma (familiarity). Nke a na-abawanye itinye aka (engagement) na njigide (retention), ya mere, uto (growth) nke ọwa (channel).
Otu Esịghị Eme Ka Obodo (Community) Ghọọ Mbadamba Ọkwa (Bulletin Board)
Njehie a na-ahụkarị bụ iji obodo (community) VK naanị maka ọkwa (announcements) mgbasa ozi. N'ụdị (format) a, ndị debanyere aha (subscribers) na-akwụsị ịzaghachi ngwa ngwa.
Obodo (community) kwesịrị:
- imeju (complement) mgbasa ozi (streams);
- gbasaakwa isiokwu (topics) nke mgbasa ozi (broadcasts);
- nye ihe kpatara mmekọrịta (interaction).
Ọ bụrụ na e nwere ndụ (life) na otu (group), a na-aghọta mgbasa ozi (streams) dị ka ihe na-aga n'ihu (continuation) ya, ọ bụghị dị ka ọkpụkpọ òkù na-akpasu iwe (intrusive invitation).
Njikọ "Obodo + Mgbasa Ozi" (Community + Streams Link) Maka Obere Ọwa (Small Channels)
Maka obere ọwa (channels), ijikọta obodo (community) VK na mgbasa ozi (streams) VK Video Live dị ezigbo mkpa. Mgbe ndị na-ege ntị (audience) pere mpe, onye na-ekiri (viewer) ọ bụla dị mkpa.
Obodo (community) na-enyere aka:
- ghara ịhapụ ndị mmadụ n'etiti mgbasa ozi (broadcasts);
- mepụta isi ndị na-ege ntị (core audience);
- nweta nzaghachi (feedback) ngwa ngwa.
Ọbụlagodi ndị debanyere aha (subscribers) 50-100 na-arụ ọrụ na obodo (community) nwere ike ịnye uto kwụsiri ike (stable growth) karịa ndị na-ekiri na mberede (random viewers) na-enweghị njikọ ọ bụla na onye okike (author).
Ugboro Ole Ka Obodo (Community) Kwesịrị Ichetara Mgbasa Ozi (Streams)?
Ọ dị mkpa idowe nguzozi (balance). Obodo (community) ekwesịghị "iti mkpu" (shout) banyere mgbasa ozi (streams) kwa ụbọchị ma ọ bụrụ na mgbasa ozi (broadcasts) adịghị adịkarị. Ọtụtụ mgbe, obere ihe bụ ihe ka ukwuu, mana mee ka ọ gụọ (make it count).
Otu usoro (rhythm) na-arụ ọrụ (working):
- ọkwa (announcement) n'ụbọchị tupu ma ọ bụ n'ụbọchị mgbasa ozi (stream);
- ihe ncheta (reminder) otu awa tupu oge eruo;
- ihe e dere (post) mgbe mgbasa ozi (broadcast) gasịrị.
Ụzọ (approach) a yiri ihe okike ma anaghị ewe ndị na-ege ntị (audience) iwe (annoy).
Ihe Mere Ịjikọta Obodo (Community) na Mgbasa Ozi (Streams) Ji Bụ Atụmatụ (Strategy), Ọ Bụghị Aghụghọ (Trick)
Ọtụtụ ndị na-achọ aghụghọ (hacks) maka uto ngwa ngwa: ntọala (settings), mkpụrụokwu (keywords), ụzọ aghụghọ (tricks). Ma ịjikọta obodo (community) VK na mgbasa ozi (streams) VK Video Live abụghị ụzọ (tactic); ọ bụ usoro (system).
Ọ na-arụ ọrụ n'ihi na ọ:
- kwekọrọ n'echiche (logic) nke nyiwe (platform);
- na-egosipụta (mirrors) ezigbo omume (real behavior) nke ndị na-ekiri (viewers);
- na-eme ka akara ngosi omume (behavioral signals) dịkwuo elu (amplifies).
Algọridim (algorithms) na-anabata ọrụ ndụ (live activity), usoro okike (ecosystem) VKontakte na-enyekwa ngwá ọrụ (tools) niile maka ya.
Ebe Uto (Growth) Na-amalite N'ezie
Uto (growth) na VK Video Live anaghị amalite n'oge ị pịrị bọtịnụ "Bido mgbasa ozi" (Start broadcast). Ọ na-amalite tupu mgbe ahụ — n'ime obodo (community), ma na-aga n'ihu mgbe e mesịrị — na mkparịta ụka (discussions), na klipu (clips) na na nloghachi ndị na-ekiri (viewer returns).
Mgbe obodo (community) VK na mgbasa ozi (streams) VK Video Live na-arụ ọrụ dị ka otu (single unit), onye na-agbasa ihe (streamer) ekwesịghị "ịnwude chi ọma" (catch luck). Ndị na-ege ntị (audience) na-eji nwayọọ nwayọọ emepụta omume (habit), nyiwe (platform) na-ahụ ịdị na-agbanwe agbanwe (consistency) na uto (growth) na-aghọ ihe a pụrụ ịkọ (predictable).
Ọ bụkwa n'oge a ka ịgbasa ihe (streaming) ji akwụsị ịbụ nnwale (experiment) na-enweghị usoro (chaotic) wee ghọọ usoro (process) a pụrụ ijikwa (manageable).
