What is VK Video Live?

Last fall, as a result of the integration of the VK Video service and the VK Play Live streaming platform, a new platform for online broadcasts and viewing videos appeared — VK Video Live. Experts call it the Russian version of Twitch. In addition to the "joint" name, the project received a unique design, logo and domain.

VK VIDEO - what is it?

In the catalog of streams of the web version of VK Video, you can see live broadcasts launched from Video Live. When you click on such broadcasts, you are redirected to VK Video Play. The new project combined the key features of two services (streaming and video) of the VKontakte network. Its main functionality, transferred from the platforms:

Users can view "old" videos of streamers and watch live broadcasts — using any device that allows you to log into the popular social network. Including PCs and smartphones with IOS and Android;

Streamers can save recordings of their live broadcasts in a convenient format and launch online broadcasts with a bitrate of 30,000 kbps in seconds. The video storage period is unlimited (indefinitely).

The functionality of the 2024 platform is expanded. This is only one of the advantages of the new service over previous VK projects.

VK VIDEO PLAY - what is it? Additional features

Features of the new platform:

Roles for subscribers, special emoticons and other tools for personalization;

Donations, paid subscriptions and other functions for streamers that they need for monetization;

Improved quality of video broadcasts. Increased data transfer speed and support for video in resolution up to 4K;

Updated chat. Additional tools and interactive elements that allow you to communicate with the audience in the chat.

The platform allows you to "cut" broadcasts, receiving short clips. Cuts from the most interesting parts of the video can be sent to other users.

The platform has a simple interface, reminiscent of the Twitch website design. At the top right is the "Login" button for entering your personal account. In the central part of the screen is a list of categories and a feed with the most viewed streams. In the upper left corner are recommended subscriptions and channels. The most popular categories are "Chat Roulette", "World of Tanks" and "TV and Radio".

When you scroll down the page, active buttons appear:

Now on air;

Frequently streamed;

Recent releases;

Tube stream.

Please note: authorization in VK Video Play is done in one way - with a VK ID.

When you log in to the site, the line "We use recommendation technologies" and the active button "More details" light up at the top right. By clicking on the latter, you can see the conditions under which videos and streams are ranked. After that, start creating content that meets these conditions.

Advantages of VK Video Play?

Thanks to its advanced functionality, the VK Video Live project is more than a “regular” streaming platform or a standard video service. Its main advantages for users are the ability to conveniently watch both video recordings and live broadcasts on social networks.

The number of advantages that the new VKontakte platform provides to streamers, in comparison with Play Live, is significantly greater. Let's highlight the main advantages.

Scalability and flexible settings

The platform allows you to schedule the start of broadcasts. After setting the time, a special timer shows the streamer how many days or, say, minutes are left before going live.

VK Video Live supports multi-channel. From one account, you can run several channels and simultaneously go live on some or all of them.

Advanced functionality for analytics

Detailed reporting is available for each broadcast. Using reports, you can monitor the growth or decline of the audience, the decline or increase in its involvement, analyze views by other criteria. Then - optimize the content for new broadcasts.

Statistics are provided online. While live, the streamer sees activity in the chat, the current number of viewers, and other broadcast indicators.

Monetization tools

Users who have subscribed to a channel or channels can be granted various privileges. Subscription levels are customizable.

In addition to "regular" paid subscriptions, there are paid gift subscriptions. The latter also allow users to financially support the streamer (buy his paid subscriptions and send them to other viewers).

Simple interaction with users

For quick moderation of the chat, you can assign moderators (they can also be channel admins), block viewers, delete comments in one click.

The platform chat is interactive. You can share mentions, send reactions, custom emojis.

Modern options for streams

Most of the working tools for the VK Video Live streamer are interactive. To increase viewer engagement, it is suggested to use points and customizable roles in the channel, icons and emoticons.

The possibilities for personalizing channels are expanded. You can give personal links and, add banners, descriptions, customize the design for yourself. Streaming studios are fully functional and intuitive.