What is an offer in simple terms

What is an offer: a clear explanation

An offer is a special commercial proposal from a company to a client, which clearly states what a person will receive if they perform a certain action. In essence, this is a kind of exchange: the client performs the desired action (submits an application, purchases a product, subscribes to a newsletter), and the company provides him with the promised benefit.

Main types of offers

In marketing, there are three main categories of offers, each of which has its own characteristics:
Product offers are aimed at the direct sale of tangible products. They can be presented in the form of individual products, complex offers (when several products are sold together at a special price) or ready-made sets and kits selected for specific customer needs.
Service offers cover the sphere of intangible services. This can be anything from household services to professional consultations. This category also includes training programs, courses and master classes aimed at acquiring new knowledge and skills.
Information offers are based on the provision of various types of content. These can be electronic publications, educational webinars or regular podcasts. The main value here is in obtaining useful information or knowledge, not a material product.
Each of these types can be adapted to a specific target audience and marketing objectives, which makes them a universal tool for promoting a business.

An effective offer consists of three key elements:

1. Headline - short but capacious, which immediately shows the main advantage of the offer and attracts the client's attention.
2. Main text - reveals the details of the offer, explains the specific benefits and conditions for receiving the product or service.
3. Call to action - encourages the client to take a specific step, may contain the urgency of the offer and additional bonuses for a quick solution.

Creating an effective offer includes three main stages:

1. Studying the target audience: determine who your ideal client is, what their needs are, and what motivates them to take action.
2. Developing a USP: formulate how your product or service differs from competitors, what problems it solves, and why customers should choose you.
3. Support the offer with evidence: add customer reviews, show results before and after, offer quality or result guarantees.
A good offer is not just a beautiful description of a product or service. It is a well-thought-out proposal that clearly answers the client's question, “What will I get and why do I need it?”
Offer boosting: what is it and how does it work

What is offer boosting?

Offer boosting is an artificial increase in the offer's performance indicators through:
• Fake orders
• Fake reviews
• Conversion manipulation
• Artificial increase in views
Boosting methods
1. Using bots
2. Attracting "dead souls"
3. Mass registration of fake accounts
4. Automated click systems
Alternative legal methods of promoting offers
1. Quality content
2. Targeted advertising
3. Working with real reviews
4. Improving user experience
5. Conversion optimization

Conclusion on the section

Offer boosting can give a short-term effect, but the risks significantly exceed the potential benefit. Instead, it is recommended to:
1. Create quality offers
2. Work with a real target audience
3. Collect and analyze real data