Rutube Monetization via Gosuslugi 2026

Gosuslugi has become a key element of monetization on Rutube. Since 2024, the platform has simplified the process of connecting income by integrating with the portal: now, to create a virtual wallet and receive payouts, it's enough to authorize through "Gosuslugi". No document scans, manual application filling, or queues. In 2026, this works quickly and reliably.

This article provides a complete guide: from status check to the first withdrawal of money to your card.

Why Gosuslugi is needed for monetization on Rutube

Rutube is a Russian platform that operates strictly within the law. Payouts to authors require identity verification for several reasons.

Legality of income. Rutube transfers money only to self-employed individuals, individual entrepreneurs (IE), or legal entities — residents of the Russian Federation. Gosuslugi confirms your status with one click.

Process simplification. Previously, you had to upload passport and TIN scans, fill out long forms. Now the system automatically pulls data from your Gosuslugi profile.

Security. No documents are stored on Rutube's side — the platform only receives confirmation that you are a real person with legal status. Your passport data remains in the protected Gosuslugi system.

Important nuance: connecting donations and the affiliate program requires verification through Gosuslugi. Without this, you will not be able to receive money from viewers and advertising.

Channel requirements: what you need to enable monetization

Before going into the settings, check if your channel is ready. Here are the minimum requirements for 2026.

Affiliate program (advertising monetization)

For Rutube to start showing ads in your videos and pay for it, you need:

5000 cumulative views on the channel. Only views longer than 60 seconds are counted. Inflated bots don't work — the anti-fraud system instantly detects them and can permanently ban monetization.
At least 2 original videos. Reposts from TikTok or YouTube Shorts are not suitable.
Status of a self-employed individual, IE, or legal entity. Rutube does not pay individuals without official status.

Donations (viewer support)

Donations are an easier way to start earning. The requirements here are milder:

Registration on Rutube and channel creation
Identity verification through Gosuslugi to create a virtual wallet
Self-employed status (recommended for legal donation receipt)

The "Support" button appears under videos and broadcasts after connecting the wallet. Viewers can send you money without going to third-party services.

Create a profile on Gosuslugi

The first step is to ensure that your Gosuslugi account is confirmed. Without this, Rutube will not be able to verify your identity.

What to do:

Register on gosuslugi.ru if you don't have an account yet.
Verify your identity. The easiest way to do this is through the app of any bank (Sber, Tinkoff, VTB, etc.) — it takes 5 minutes.
Ensure that your profile contains up-to-date passport data and TIN.
If you plan to earn income, register as self-employed through the "My Tax" app or directly on Gosuslugi. This is free and takes 10 minutes.

Once the profile is ready, you can proceed to setup in Rutube.

Step-by-step guide to connecting Rutube monetization via Gosuslugi

Everything is done directly in Rutube Studio. Follow the steps.

Step 1. Go to Rutube Studio. Go to studio.rutube.ru and log in with your account.

Step 2. Go to the "Donations" section. In the left menu, find the "Donations" section or go to the direct link studio.rutube.ru/donations.

Step 3. Click "Create wallet". The system will ask you to confirm your identity via Gosuslugi.

Step 4. Authorize via Gosuslugi. Click the "Log in via Gosuslugi" button. The system will redirect you to the gosuslugi.ru portal. Enter the login and password for your confirmed account. Allow data transfer to Rutube.

Step 5. Wait for automatic verification. Data will be pulled automatically in a couple of minutes. Nothing needs to be filled in manually. After verification, the wallet will be created.

Step 6. Configure the display of the "Support" button. Go to the "Channel Settings" section → "Donations" sub-section: studio.rutube.ru/channel-settings?tab=donats. Choose where the button will be displayed: on the channel cover, under videos, under broadcasts.

Step 7. Apply for the affiliate program (if you have 5000+ views). When you reach 5000 views, the application for advertising monetization will automatically appear in the Studio. Check notifications. Moderation can take up to 30 business days.