Streamer Collaboration to Promote a Channel

The competition among streamers today is incredibly high. Standing out among many content makers is not easy, even if you have high-quality content and a professional presentation. One of the proven methods of accelerated growth is streamer collaboration to promote a channel. According to research, collaborations provide +37% to audience growth and increase engagement by 28%.

Advantages of Collaboration with Streamers

Joint broadcasts and other forms of collaboration give streamers several advantages at once:

• Increased reach - the partner's audience will get acquainted with your content, and your viewers - with his.
• Increased engagement — joint streams are more actively discussed, the level of communication in the chat increases.
• More content — interaction with another streamer allows you to come up with new formats and experiments.
• Trust of viewers — subscribers are more likely to switch to channels if their favorite streamer recommends them.
• Saving on promotion — unlike paid advertising, collaborations only require your time and effort.

How to choose a partner for a streamer collaboration

Not every collaboration will be successful. Collaborations with streamers should have a thoughtful approach:

1. Similar audience. It is important that your partner's content is of interest to your viewers.
2. Compatible formats. For example, if one of the streamers makes let's plays, and the other is engaged in game analysis, it will be more difficult for them to find common ground.
3. Popularity level. It is difficult for a beginner to agree on cooperation with top bloggers, but you can work with those of equal level.
4. Good reputation. Don't get involved with toxic or scandalous people - it can harm your image.

If you couldn't find a suitable partner - no problem. Use the content promotion services from Stream Promotion. We are engaged in professional boosting of any indicators: from subscribers and viewers to likes and comprehensive promotion of content to the TOP.

Types of collaboration with streamers

There are several formats of cooperation that can be useful for channel growth:

• Joint streams. The classic option is when both streamers broadcast and interact with each other.
• Raids. After the end of the stream, one streamer directs the audience to the channel of the other, increasing his online.
• Cross-promotion in social networks. You can make joint posts, mentions in video descriptions or stories.
• Tournaments and challenges. Joint game events attract additional attention and increase engagement.
• Review and recommendations. One streamer can recommend the content of another, telling about its advantages.
• Guest appearances. One streamer can participate in the broadcast of another as a guest, commentator or expert, which makes the content more diverse.
• Joint raffles. Organizing contests with prizes motivates viewers to subscribe to both channels and actively interact with the content.
• Thematic broadcast series. For example, a joint passage of a game, where each streamer leads their part of the plot, creates a sense of history and retains the audience over several streams.

Conclusion

Joint projects help streamers grow faster than with individual promotion. Collaboration of streamers is not only an effective method of increasing the audience, but also a way to create unique content that will be remembered by viewers.
And if you want to enhance the effect, you can additionally use the capabilities of Stream Promotion, which will allow the channel to reach a new peak of popularity. Using this tool in combination with well-thought-out collaborations, you can significantly accelerate the growth of the channel and achieve stable popularity.