Migrating Your Audience from Trovo: A Streamer's Guide
Your audience is the only asset that cannot be downloaded and uploaded to a new platform as a single file. Subscribers cannot be exported, viewing history cannot be transferred, and algorithmic reputation cannot be copied. When Trovo announced its streaming shutdown on June 30, 2026, streamers faced not a technical challenge, but a communication one: how to convince real people to take the step and follow you. This material provides a specific mechanism for migrating your audience from Trovo to Twitch, Kick, and YouTube: what to do, in what order, and how not to lose viewers during the transition period.
Why Audience Migration Is Not an Automatic Process
Streamers often underestimate the inertia of their audience. A person who regularly watched you on Trovo is accustomed to a specific platform, a specific interface, and a specific schedule. Moving to a new platform requires effort from the viewer: registering, finding the channel, subscribing again, setting up notifications. Part of the audience will never do this – not out of dislike for the streamer, but simply because they won't see it as a priority.
The streamer's task is to minimize the barrier to transition and create as many reasons as possible for the viewer to take that step. This is work that begins several weeks before Trovo's shutdown and continues during the first months on the new platform.
Step One: Create an Independent Community Hub Before June 30
The main mistake when changing platforms is to transfer the audience directly from one streaming platform to another. This works partially: some viewers will move, some will not. The correct strategy is to first create a neutral gathering point that is independent of both Trovo and the new platform.
Telegram is an optimal option for a Russian-speaking audience. Create a channel or chat with stream announcements, pin the link on your Trovo page and in the description of each stream. Start gathering subscribers there right now – not after the shutdown, but in parallel with active streaming on Trovo.
Telegram for Streamers: How to Create and Migrate Your Audience
Creating a Telegram channel for a streamer takes just five minutes: open the app, click "Create Channel," add a name and description, and pin the link to your new streaming channel. In every stream on Trovo, mention Telegram as the place where viewers will learn about announcements first. This creates an additional incentive to subscribe.
Discord is suitable for an audience that actively participates in community life: it's convenient for organizing voice rooms, creating thematic channels, and holding events. If your audience is tech-savvy and engaged, Discord will offer more than Telegram.
Step Two: How to Inform Viewers About the Platform Change
The message about the move should be specific, repetitive, and unobtrusive. Viewers perceive information fragmentarily: someone missed one stream, someone didn't read the channel description. Mentioning the move once is not enough.
Minimum communication plan: announce the transition platform 3-4 weeks before June 30. Repeat the reminder at the beginning and end of each stream – briefly, without pressure. Pin the information in the channel description on Trovo and in stream announcements. Make a separate post or video explaining: why Trovo is closing, where you are moving, what will change for viewers.
Wording matters. "I'm moving to Twitch" sounds like a breakup. "We're moving to Twitch – I'll be waiting for you there" sounds like a continuation. Viewers follow streamers who include them in the move, not just notify them.
Step Three: Restream from Trovo – Parallel Streaming Until Shutdown
The most effective way to transfer an audience is to let them try the new platform without the risk of "losing" the streamer. Restreaming allows you to broadcast simultaneously on Trovo and the new platform.
How to Set Up Multistreaming from Trovo via OBS
To set up multistreaming from Trovo via OBS, use the obs-multi-rtmp plugin. Install the plugin, add two output streams: the Trovo RTMP address with the stream key and the new platform's RTMP address with its key. OBS will send the signal to both platforms simultaneously.
An alternative is restreaming services: Restream.io, StreamVi, or similar. They accept one incoming stream and distribute it to multiple platforms without additional load on your computer. This is more convenient for weaker hardware but requires a paid subscription for most features.
Restreaming 2-3 weeks before the shutdown is the optimal period. Viewers on Trovo see that you are already on the new platform and gradually migrate there. By June 30, part of your audience will already be on your new channel.
Step Four: Farewell Stream on Trovo
A farewell stream is not an obligatory ritual, but a working conversion tool. Streamers who conduct a conscious final broadcast convert significantly more viewers than those who simply stop streaming without explanation.
Make it an event: thematic design, nostalgic content, shared memories with regular viewers. At the end of the stream, explain in detail where to find you next, and provide a direct link to the new channel.
One specific call to action works better than several. Not "subscribe to Twitch, Telegram, and Discord simultaneously" – but "click the link in the description now and subscribe to Telegram – all announcements will be there." One step, one action.
Features of Moving to Different Platforms
Streamer Migration from Trovo to Twitch
On Twitch, the key signal for the algorithm is the number of concurrent viewers during a broadcast. A channel without viewers does not appear in the search results. The task of the first streams is to ensure visible activity: viewers from Trovo plus an announcement on Telegram form the initial online presence that the algorithm begins to notice.
Our Services for Streamers
Our Services for Content Creators
