Why we hate Ivleeva but...
She is hated. She is cursed in the comments. Her career has been attempted to be buried twice. After the scandalous "naked party" in December 2023, it seemed that Anastasia Ivleeva's name would disappear from the media space forever. Sponsors terminated contracts, TV channels cut her from broadcasts, and the public demanded, if not prison, then complete isolation.
Two and a half years have passed. Ivleeva not only survived—she holds the attention of millions. In April 2026, she stated that she has long been invited to social events and compared herself to an empress who "no longer needs to prove anything."
How does it work? Why does a figure who evokes so much negativity continue to gather views and remain in the news?
Who is Nastya Ivleeva: from nail technician to infopole queen
The climb to the top
Anastasia Ivleeva was born on March 8, 1991, in the village of Razmetelevo, Leningrad Oblast. The path to fame was not easy: she worked as a nail technician, a hostess in entertainment venues, and a manager in a car dealership. In 2015, she moved to Moscow and enrolled in the Ostankino TV school.
Initially, she ran an Instagram account, posting photos of herself exercising and short humorous videos. But the real breakthrough came when she became the host of the travel show "Oryol i Reshka" on "Inter" and "Pyatnitsa!" channels. Her daring manner, sharp tongue, and ability to say what others were afraid to quickly made her a star.
By 2021, her main Instagram* account had 18 million subscribers, and her YouTube channel had 4.13 million. Today, as of May 2026, the "NASTYA IVLEEVA" channel has 4.51 million subscribers and 460 million views. At the same time, the dynamics show a slow outflow of audience — a monthly loss of about 10 thousand subscribers.
The "Empress" image
Ivleeva always built her career on the image of a self-confident, even arrogant woman. She rarely appeared at red carpet events, refused to communicate with journalists, and acted as if she was doing a favor by agreeing to an interview. This image — "a girl who made herself and can now afford anything" — simultaneously attracted and repelled.
The point of no return: the "naked party" and its consequences
What happened
In December 2023, Ivleeva organized a party at the Moscow club Mutabor with an 'almost naked' dress code. Each guest interpreted it in their own way: some came in nude-colored outfits, while others literally wore only one sock. Photos and videos from the event instantly spread across social networks, causing a wave of public outrage.
Reaction of authorities and society
The consequences were swift and harsh. Party participants were urgently cut from New Year's programs, concerts, and corporate events were canceled. The Federal Tax Service sent notifications for payment of tax debts to event participants, including Philip Kirkorov, Lolita, Dzhigan, Ksenia Sobchak, and Ivleeva herself.
According to the Federal Tax Service, Ivleeva had serious tax problems at that time. In July 2024, she fully repaid her debt to the Federal Tax Service totaling 11.3 million rubles. To secure the payment, bailiffs had to seize Ivleeva's apartment, her luxury car, bank accounts, and several land plots.
In addition, in May 2024, the Tverskoy District Court of Moscow fined her 50,000 rubles under Part 1 of Article 20.3.3 of the Code of Administrative Offenses of the Russian Federation — for public actions aimed at discrediting the Russian Armed Forces.
Apologies and "silence mode"
Almost all party participants quickly recorded apology videos and returned to the stage. But Ivleeva chose a different strategy. She almost completely disappeared from the public space. She gave no interviews, did not appear at events, and barely maintained her social media presence.
According to psychologist Elena Gamayun, this period of "silence mode" was necessary for Ivleeva to rethink and heal. The expert notes: Ivleeva is a person of a demonstrative psychological type, she needs attention like air. "She tried to fade into the background. Yes, that is also a path. There are periods when even the brightest of us need to step back, to rethink, to heal," says Gamayun.
The "I hate but I watch" phenomenon
The numbers speak for themselves
Despite being "canceled" and losing advertising contracts, Ivleeva's audience remains huge. 4.5 million subscribers on YouTube, 460 million views. In April 2025, she launched the Telegram channel "Nastezh," which quickly became a discussed media outlet.
Even the subscriber churn statistics work in her favor. A monthly loss of 10,000 people is still hundreds of thousands of people who continue to follow her every move. In the world of influencer marketing, negative attention often turns out to be even more valuable than positive.
Psychological mechanism #1: the "bad girl" effect
Ivleeva is the perfect trigger for those who love to condemn. Her "empress" image, who "no longer needs to prove anything," irritates people who feel she hasn't earned such status.
But it's exactly this irritation that makes them follow her. Every post, every rumor — "Ivleeva is pregnant!", "Ivleeva is getting divorced!", "Ivleeva is beating her husband!" — immediately provokes the reaction: "Oh, I need to check what she's up to now."
Psychological mechanism #2: the anticipation of a fall
There's a phenomenon as old as time: people like to watch idols fall. After the "naked party," Ivleeva became the ideal candidate for the role of a "fallen star." Her attempts to rehabilitate herself—"farming romance," marriage to Philip Begak, reading Dostoevsky—are perceived by many as a pretense and an attempt to "clean up" her reputation.
Viewers are waiting for the mask to fall. When Ivleeva breaks down, does something scandalous again, confirms that "she's not a farmer at all, but the same Nastya who organized that very party."
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