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The most current Tik-Tok trends in 2022


The Tik-Tok social network continues to gain momentum. Experts predict the growth of active users of the platform to 1 billion people in September 2022. And if earlier only teenagers sat on Tik-Tok, now the audience is growing up and it is quite solvent.

This is a chance for businesses to open a page and find their audience. But for successful promotion, it is required not to go beyond popular trends. It is they who gain the most views and allow you to get promoted without a big budget. Consider the most popular trends in Tik-Tok that you can use for your promotion.


What will help to promote an account in Tik-Tok?

Accurate hit in the target audience contributes to the rapid growth of the number of subscribers. This audience still needs to be attracted. Before looking for Tik-Tok trends in 2022, it is useful to draw up a profile.


This will set you apart from millions of pages because not everyone bothers with high-quality design, but it is necessary for users. When filling out the page, pay attention to the following points:


1. Name. Remember that you can only change it once a month. Choose a brand name, business name or catchy word that will be associated with you. For example, if you are a marketer, then the word “marketing” or “advertising” must be in the profile name.


2. Description. An interesting profile description in a nutshell makes it clear to the user to continue watching you or not. A catchy profile description allows you to grow your audience many times faster.


3. Video covers. Do not let the system set them itself, choose juicy shots yourself. See how it looks in other questionnaires. The right cover sells the profile well and helps to gain an audience.


4. Avatar. An avatar can be a video or a high-quality photo, the main thing is that it reflects the essence of the profile and attracts attention.


Systematic content upload

If you came to the social network with serious intentions, then show it. If the profile is new, then upload about 10 videos with descriptions, hash tags at once and format them as needed. Already have a profile? Set up a content posting schedule.


Promotion in Tik Tok is free of charge due to algorithms that select the audience themselves. This is one of the social networks where you can upload a video, and in the morning you will wake up famous if it is of high quality.


How to get into Tik Tok trends?

There is a certain list of music, masks, video themes that attract the most attention. If you use them, then there is a great chance to get into recommendations for new users and ensure organic traffic growth.


You can also try artificially to bring the video into trends. For this they do:


1. Collecting a large number of reactions to the publication (likes, reposts, emoticons). The more of them, the better the algorithm sees that the video is interesting to users.


2. Increased viewing time. If a video is watched to the end or watched multiple times, this is an indicator that the content is interesting. Encourage users to watch your videos. Some kind of hook in the video or an unusual plot may work. It doesn't matter what you come up with, what matters is how it looks to the audience.


3. Time of publication. It must be taken into account when uploading a video. If a trending post doesn't get a lot of views, it's bad for development. It's best to post content when people have time to watch it.


Understanding how Tik Tok works and finding the optimal profile promotion scheme is quite realistic. If you know in advance the goals of promoting your profile, then it will be easier to work with a social network.