Masomka Earnings: Reality Check
The name Masomka (real name — Milana Khametova) is known today by every teenager in Russia. Her energy, frantic video pace, and specific humor gather millions of views. But how much does the 16-year-old YouTube star actually earn? Let's break it down with numbers and facts.
Who is Masomka
Milana Khametova was born on March 4, 2010, in Novosibirsk. From the age of three, her mother began publishing her photos on social media, and at six, Milana won the title "Mini Miss Siberia."
A real breakthrough happened when blogger David Manukyan (Dava) noticed the talented girl and invited her to his TikTok house, Super House. In 2023, at the age of 13, Milana was included in the extended list of Forbes' "30 Under 30" ranking in the "New Media" category. At that time, she became the youngest participant on this list.
Today, Masomka has two main YouTube channels:
- Main channel Masomka — about 9.3 million subscribers
- Second channel MasomkaMagic — over 12.2 million subscribers
As of April 2026, Masomka ranks second in popularity among YouTube bloggers in Russia.
YouTube Earnings: What Analytical Services Say
Main channel (9.3 million subscribers)
According to the analytical platform HypeAuditor, in April 2026, Masomka's main channel earnings ranged from $1,682 to $2,304 USD per month. This is approximately 150-200 thousand rubles at the current exchange rate.
The income dynamics show a worrying trend: a year ago, in May 2024, the channel earned $6,277 - $8,600 per month. In 11 months, the income dropped almost 4 times. The reasons could be various: decrease in views, changes in YouTube monetization algorithms, or audience switching to other platforms.
Second channel MasomkaMagic (12.2 million subscribers)
Here, the situation is much more interesting. MasomkaMagic is a younger channel, but it is actively gaining momentum. In April 2026, its income ranged from $4,185 to $5,734 per month. This is about 400-500 thousand rubles.
The monthly increase was an impressive 73%, indicating the growing popularity of this particular channel.
However, data from other services differs. According to SocialCounts, MasomkaMagic's daily income at the end of April 2026 ranged from $7,340 to $20,900, and monthly from $220,000 to $629,000. These are completely different orders of magnitude.
Why such a difference? Analytical services use different calculation methods. HypeAuditor is conservative and only accounts for YouTube's ad monetization. SocialCounts likely includes other factors in its calculations — possibly paid brand placements, donations, merchandise sales.
Why such discrepancies in numbers
If you look at the data from different services, a natural question arises: who to believe?
Actually, all these figures are estimates. The exact income of a blogger is known only by themselves, their accountant, and the tax office. Analytical platforms calculate income based on the number of views and the average CPM (cost per 1000 ad impressions). But CPM can vary greatly: depending on the ad type, season, viewer's country, and a dozen other factors.
Moreover, YouTube is far from Masomka's only source of income.
Other income sources: where Masomka truly earns
Advertising on YouTube is just the tip of the iceberg. Like many top bloggers, Masomka earns from several directions simultaneously.
Advertising integrations
With an audience of almost 10 million people, the cost of one advertising integration in a video can range from 500 thousand to 2 million rubles. If a blogger releases 4-5 videos a month with ads, this generates millions of rubles in additional income.
Own brand and merchandise
Masomka actively sells clothes and accessories under her brand. There are no exact sales figures, but for the blogger's fans, merch is one of the most desired gifts.
Social media
Masomka has millions of followers on TikTok, Instagram, and Telegram. Advertising on these social networks is a separate and very profitable monetization channel.
Paid subscriptions and donations
On some platforms (for example, Telegram), you can set up a paid subscription for exclusive content. Donations during live streams also bring in money, although for a blogger of this scale, it's more of a pleasant bonus.
Event participation
In 2024, Masomka performed at the "Bloggers of Russia" festival in Yekaterinburg, where she gathered thousands of fans. Fees for such performances can reach several million rubles for a single appearance.
Comparison with other bloggers: is it a lot or a little
For context, it's worth comparing Masomka's income with other well-known Russian bloggers.
Milana Khametova (Masomka) by some estimates could have earned from 234 to 290 million rubles on YouTube throughout the existence of her channels. However, it's important to understand: these calculations assume that the channels are connected to YouTube's partner program and receive 100% of the possible ad revenue.
In reality, most of the money for top bloggers comes not from YouTube, but from advertising integrations and their own products. Forbes estimated the fortune of 14-year-old Milana Khametova in 2023 as sufficient to buy a three-story mansion in Moscow. This suggests that her real income is significantly higher than "pure YouTube figures."
Trends: income falling or rising
Masomka's main channel shows a steady decline in ad revenue on YouTube: from almost $8,000 in May 2024 to $1,900 in April 2026. This may be due to a general decrease in interest in the long-form video format or the audience switching to the second channel.
Meanwhile, the second channel is growing: +73% in April 2026. Apparently, Masomka and her team have focused on developing MasomkaMagic, and this strategy is currently working.
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