VK Clips: 3B Daily Views
Today, VK Clips is not just a section within the social network, but one of the main growth drivers of the entire VKontakte ecosystem. According to the platform, the service gathers 3 billion views daily. In 2025, this figure grew by 42%, and the number of creators making clips increased by 45%. The time users spend in the service grew by 2.2 times.
Short vertical video took over the platform not by chance. Behind this lies a combination of algorithmic revolution, a new content philosophy, convenient tools for creators, and smart monetization. Let's delve into why VK Clips became the main media phenomenon of 2026.
3 billion views a day: numbers that explain everything
The scale of the VK Clips audience is impressive. The service gathers 3 billion views daily. According to analysts, the average daily views of VK Clips in the second quarter of 2025 reached 2.93 billion — 70% more than a year earlier. For 2025 as a whole, growth amounted to 42% to 3 billion views per day.
An even more indicative figure: the average daily views on VK Video and VK Clips platforms increased to 3.2 billion and 3.3 billion respectively, up 29% and 92% year-on-year. This means Clips are growing almost three times faster than long-form videos.
Who watches: The average daily audience of VKontakte is about 47 million users, monthly — 83.5 million. This is one of the largest digital audiences in the region.
How they watch: The time users spend in the service grew by 2.2 times. This means that people don't just "scroll" through clips — they get engrossed in them, consuming more and more content.
Who creates: The number of creators making clips increased by 45%. Clips are no longer just a "TikToker's quirk" — they are made by bloggers, brands, media, and ordinary users.
Reason 1. Algorithmic revolution: how clips "find" the viewer
The main difference between VK Clips and regular posts in the feed is the logic of recommendations. If the traditional VKontakte feed is built around subscriptions and friends, the clip feed operates on the principle of "stickiness" and high viewing frequency.
The mechanics of "Trends" — a key growth tool
In October 2025, VKontakte launched the "Trends" section in VK Clips — and this became a turning point. Now, when publishing, creators see hints with popular hashtags and music. Clips with a trending hashtag or track become noticeable in the feed: algorithms take into account the relevance of the topic and the interests of viewers, helping videos reach a wider audience.
How it works in practice:
The most prominent trends are born in short videos, and every day VK Clips gathers 3 billion views. Users' ideas quickly become massive and unite millions of viewers, creators, and brands. Each trend has a page with a selection of videos and creators who support it.
Example of a viral trend: Under the hashtag #родныепросторы (native lands), VKontakte users share videos about travels across Russia, folk festivities, traditional cuisine, and folkloric images. In a month, videos on this topic gathered over 300 million views. Users film the Northern Lights in Murmansk, bays and hills in Vladivostok, the Baltic coast, and red-listed ringed seals.
VKontakte algorithms are constantly improving with a focus on supporting quality original creators. This means that even a beginner with a good idea can "go viral" in recommendations and gain millions of views without investing in advertising.
Reason 2. The philosophy of short video: why people "get hooked" on clips
The growth of clips is driven not only by technology but also by psychology. Short vertical video perfectly matches modern content consumption patterns.
Quick dopamine
A clip lasts up to 60 seconds. During this time, the viewer receives a complete story, joke, or emotion. There's no need to "read into" or "think deeply" — the brain gets a quick dose of pleasure and is ready for the next video. This creates a "sticky" effect, where the user scrolls through the feed for 20 minutes without noticing the time.
Vertical format — convenience above all
Vertical video is what a smartphone is made for. Holding the phone vertically is comfortable with one hand. No need to rotate the screen. It's simple and natural.
Engagement through simple actions
Users don't just watch clips — they interact with them. In 2025, viewers left over 4.1 billion likes, 281 million comments, and voted 118 million times in polls in stories and clips.
People more often forward clips and stories to friends in private messages, continuing communication in calls and organizing joint content viewing. A clip becomes not just entertainment, but a social action — a way to tell a friend "look, this is about us" or "this is funny, you'll like it."
The most engaging themes
The most engaging themes of 2025 were entertainment, hobbies and creativity, as well as beauty, health, and influencer blogs: users left more than 36 billion reactions and comments on publications from communities in these categories.
Reason 3. Tools for creators: how VK helps create content
VKontakte doesn't just wait for users to start making clips — it actively helps them do it.
Hints during publication
When creating a clip, creators see hints with popular hashtags and music. This lowers the entry barrier for beginners and increases the virality of experienced creators.
Trends calendar
A special section contains current trends and a calendar of notable events. Creators can see what's popular now and what might interest the audience in the future.
Co-authored clips
The new "co-authorship" mechanism allows for creating joint videos. VKontakte users, stars, and brands have created over 1 million such videos. This enhances virality and attracts the audience of multiple creators simultaneously.
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