Facebook: Posting Rules and Restrictions for Brands

Facebook remains one of the key platforms for business promotion, despite growing competition from other social networks. Brands use Facebook for sales, customer communication, image building, and attracting new audiences. However, many companies face blocks, decreased reach, and content removal without fully understanding the reasons behind it.

To promote effectively and not risk the page, it is necessary to know Facebook's publication rules and consider the restrictions for brands. In this article, we will analyze the requirements the platform has for content, the most common mistakes companies make, and how to build a safe promotion strategy.

Why Facebook rules are important for brands

Facebook's algorithms are constantly improving and becoming stricter towards commercial content. The platform aims to create a safe environment for users and filters out publications that may be misleading, violate ethical standards, or appear as aggressive advertising.

If a brand systematically ignores Facebook's publication rules, this leads to decreased reach, shadow restrictions, or even a complete page block.

Compliance with the rules is not a formality but the foundation of a stable business presence on the social network.

What types of content Facebook considers undesirable

Facebook's restrictions for brands primarily concern materials that could harm users or violate the law.

This is not only about prohibited goods and services but also about wording, presentation of information, and visual design.

Facebook has a negative view of publications with:

misleading promises;
fear manipulation;
excessive purchase pressure;
distortion of facts.

Even if the product is legal, aggressive or dishonest presentation can lead to sanctions.

Advertising wording under special control

One of the most common reasons for blocks is the use of prohibited phrases.

Facebook does not welcome statements that directly target a person's personal characteristics: age, health, financial status, appearance.

For example, phrases like "Are you tired of excess weight?" or "Do you have money problems?" can be considered a violation.

Brands are advised to use neutral and descriptive wording, focusing on the product's benefits, not the user's problems.

Content about health, finance, and personal topics

Facebook is especially strict regarding topics related to health, medicine, psychology, and finance.

Even expert content must be presented carefully, without promising guaranteed results.

Phrases like "will cure forever" or "100% earnings" will almost certainly lead to restricted distribution.

It's better to use softer formulations: "can help," "contributes to improvement," "one of the possible options."

Images and videos: what can cause a block

Visual content is analyzed no less strictly than text.

Facebook may restrict publications with:

excessively explicit images;
shocking scenes;
depictions of violence;
before/after images in certain niches.

Even if such materials are used for educational purposes, the algorithms may perceive them as a violation.

Therefore, brands should choose neutral, careful visuals that match the platform's overall style.

Copyright and the use of others' content

Another important aspect is copyright compliance.

Using others' photos, videos, and music without permission can lead to post removal or page blocking.

Facebook actively cooperates with rights holders and responds quickly to complaints.

The best solution for brands is to create their own content or use licensed materials.

Why Facebook limits brands' reach

Many companies notice a decrease in organic impressions and consider this unfair.

In fact, Facebook consciously reduces the priority of overtly advertising publications.

The platform wants to see more useful, informative, and entertaining content, not just sales posts.

If a page publishes exclusively ads, the algorithms automatically reduce its visibility.

What content Facebook promotes more readily

In 2026, Facebook best promotes publications that:

spark discussion;
retain attention;
look natural;
provide practical value.

For brands, this means the need to combine sales with useful content.

Reviews, tutorials, case studies, customer stories, and behind-the-scenes business insights work significantly more effectively than direct advertising.