How to Analyze Pinterest Statistics

Many use Pinterest intuitively: publish pins, create boards, and wait for traffic. But without analytics, promotion on Pinterest turns into a lottery. Some pins "take off," others disappear, and it's unclear why.

Analyzing Pinterest statistics is needed not for the sake of numbers, but for answers:

what really works;
which topics bring traffic;
which pins bring clients;
what to amplify and what to remove.

Pinterest is a long-term platform, and the right conclusions here are more important than quick reach.

Pinterest Analytics: what it is and who has access

The first thing a user encounters is Pinterest Analytics. This is a built-in analytics tool available to all business accounts.

If you have a personal profile, statistics will be severely limited. Therefore, for analysis it is important:

to have a business account;
to verify the website (if available);
to publish content regularly.

Without this, a full analysis of Pinterest statistics is impossible.

Which Pinterest metrics are truly important

Impressions

Impressions are the number of times a pin appeared in search results or the feed.

What impressions show:

how much Pinterest "likes" your content;
how well the SEO works;
how in-demand the topic is.

Growth in impressions is a signal that the algorithms have started trusting your profile.

Saves

Saves on Pinterest are one of the strongest signals of quality.

If a pin is saved:

it is useful;
it is relevant;
people want to use it later.

Pinterest promotes such pins more actively and for longer.

Clicks and outbound traffic

For business, this is a key metric. Clicks on Pinterest show how much a pin motivates users to go to a website, blog, or product page.

If:

impressions are high, but clicks are low — the problem is in the visual or text;
clicks are high — the pin is working correctly.

Pin analysis: how to understand which formats work

Comparing pins with each other

Pinterest Analytics allows you to view statistics for each pin. This is the foundation of content analysis on Pinterest.

Compare:

image format;
color palette;
presence of text on the pin;
topic;
description.

Over time, it becomes clear which solutions consistently yield results.

Old pins vs. new pins

Pinterest is not about "freshness," but about quality. Often, old pins continue to gain impressions and clicks if they are well optimized.

This is an important point: don't delete pins too early.

Board analysis: why they are more important than they seem

Boards are the structure of an account. Analyzing boards on Pinterest helps understand which topics to develop.

Pay attention to:

which boards generate more impressions;
where saves are higher;
which boards drive clicks.

If a board is "empty" in terms of statistics — perhaps the topic is not in demand or poorly optimized.

Audience analysis on Pinterest

Pinterest shows basic audience data:

geography;
interests;
devices;
demographics.

This information helps:

adapt content;
choose the language of descriptions;
adjust pin topics.

For business, this is especially important when working with international traffic.

How to analyze Pinterest statistics over time

Why you can't draw conclusions in 2–3 days

Pinterest works slowly but steadily. Pinterest statistics analysis should be conducted at least:

once every 14 days;
ideally — once a month.

Only then can you see real trends, not random spikes.

What to compare between periods

It is useful to compare:

growth in impressions;
change in saves;
clicks by topic;
effectiveness of new pins.

This is how strategy is formed, not chaotic actions.

External Pinterest analytics tools

Google Analytics and Pinterest

If you have a website, Google Analytics + Pinterest provides a complete picture:

where users came from;
what they do on the site;
which pins bring targeted traffic.

This is especially important for e-commerce and services.

Spreadsheets and manual tracking

Many professionals maintain simple spreadsheets:

publication date;
pin topic;
format;
metrics after 30–60 days.

This makes it easier to see patterns and replicate successful solutions.

Typical mistakes in Pinterest analysis

Often users:

only look at impressions;
ignore clicks;
draw conclusions too early;
constantly change strategy;
do not record results.

Analytics only works with a systematic approach.

How to understand if your Pinterest strategy is working

Good signs:

steady growth in impressions;
increase in saves;
gradual growth in clicks;
"long life" of pins;
repeatability of success.

Pinterest is not about spikes, but about cumulative effect.

Who especially needs to analyze Pinterest statistics

Analyzing Pinterest Analytics is critically important for:

businesses;
bloggers;
online stores;
experts;
those who use Pinterest as a traffic source.

Without analytics, Pinterest becomes a beautiful but useless showcase.

Conclusion: how to analyze Pinterest statistics without overload

Analyzing Pinterest statistics is not about complex reports, but about understanding the logic of the platform. It is enough to focus on key metrics, compare data over time, and draw conclusions.

Pinterest rewards those who: