How to optimize video for YouTube?

How to optimize a video for YouTube so that it becomes popular?

It is difficult to create a unique, high-quality video, but it is even more difficult to optimize it according to the requirements of the service and bring it to the rating of popular videos. Video optimization takes no less time than its production. Let's discuss what affects ranking and what needs to be done to promote.

Factors affecting the ranking of videos

Currently, over 200,000 videos are uploaded to YouTube per day. It takes 600 years to see them. Once in the feed, the user gets lost in the flow of information and runs the risk of never seeing what you wanted to show him.

The system itself filters the content according to various criteria and raises those works that comply with the rules in the rating. Consider what factors affect the popularity of content and what can be done about it.

Internal ranking factors

This includes anything that helps optimize the video from the inside and define it. The meaning is:

1. Relevant keywords. Label your videos with keywords related to the promotion region and the video itself. For example, "beading workshop in Moscow" or "How to rent an apartment in Moscow", etc.

2. Video tags. Tags should also be written with keywords.

3. Name the video correctly. The first keyword in the title of the video. The title should be memorable, bright and motivate to open the video for viewing.

4. Description of the video. YouTube determines the content of a video by its description. It should be literate, contain keywords.

5. Miniatures. They should also be carefully selected, do not leave the system to make them automatic.

6. Text in video. The video itself should also have keywords that will help it rise in the rankings.

7. Authority. For video promotion, channel promotion also matters. It consists of the number of views and activity within the channel.

External factors of video promotion

The above recommendations are related to internal video promotion, but there are also external factors that have an impact. These include:

1. Number of views. Users who watched the video to the end, and did not open it for a couple of seconds, are taken into account.

2. Comments. A lot of comments is a direct road to the top, but the system sees spam and it will not work to fill them by hand.

3. Audience growth. If a person subscribes to your channel, it means that you create interesting content. Simply recruiting subscribers using the bot method does not work.

4. Sharing factor. If people share your videos on social networks, they are interesting and rise in the rankings.

5. Favorites. Of particular importance are users who have added videos to the “watch later” category.

6. Likes. The video will be shown higher in the rating as soon as you get more likes than dislikes. Rating by users increases it in the ratings.

7. Having backlinks. YouTube, like Google, takes backlinks into account when promoting videos.

Put in order all the points indicated in the recommendations for external and internal optimization of videos. Shoot quality content and the channel will continue to grow in a positive way.

Another method of video promotion is mutual PR with other channels. Large channels want money for advertising, you can negotiate on the basis of barter with channels that, like you, are gaining subscribers.

Additionally, publish links to the channel in all social networks that exist. You can also use articles on websites and forums for this. An integrated approach often works better than advertising for money.