How to Open a Store on Shopee in 2026
Shopee has remained one of the fastest-growing e-commerce platforms in Asia for several consecutive years. In 2026, the marketplace is actively evolving, simplifying entry for new sellers and opening up more and more opportunities for small and medium-sized businesses. In this article, we will break down how to open a store on Shopee from scratch, what requirements are in effect in 2026, and how to avoid typical mistakes at the start.
This material is suitable for those planning to launch an online business, looking for an additional income source, or wanting to scale sales through an international marketplace.
Why You Should Open a Shopee Store in 2026
Before registering a store on Shopee, it's important to understand what keeps the platform attractive. In 2026, Shopee is betting on local sellers, convenient logistics, and built-in promotion tools. You can start here without major investments, and the commission remains competitive compared to other marketplaces.
The main advantage is the low barrier to entry. To open a store on Shopee, you don't need a website, complex technical setup, or a team. All sales management is concentrated in the seller's personal account, and the interface is clear even for beginners.
How to Open a Shopee Store: What to Prepare in Advance
The process of registering a store on Shopee takes minimal time, but before starting, it's worth preparing the basics. In 2026, Shopee requires seller identity verification and up-to-date contact details. For most regions, a passport or ID card, phone number, and email address are sufficient.
If you plan to sell products under your own brand or work with large volumes, think through your assortment, pricing policy, and logistics in advance. Shopee values stable sellers, so a chaotic launch without a strategy often leads to account restrictions or low sales.
Step-by-Step Shopee Store Registration in 2026
To open a store on Shopee, you need to create a seller account through the official website or mobile app. After confirming your phone number, you gain access to the Shopee Seller Centre panel.
At this stage, it's crucial to fill in the store information correctly. The name should be simple, memorable, and inspire trust. In 2026, Shopee actively promotes stores with completed profiles, so don't ignore the description, logo, and banner.
Next, the system will prompt you to verify your identity and link a payout method. Depending on the country, this could be a bank account or an e-wallet. Without completing this step, the store will not be able to accept orders.
Adding Products and Creating Listings
After registering your Shopee store, the next step is adding products. This is exactly where many beginners lose potential sales. In 2026, Shopee's algorithms pay special attention to the quality of product listings.
The description should be detailed and honest. Avoid copying competitors' texts—unique content increases buyer trust and improves your position in Shopee search. Use key phrases naturally: the product name, its characteristics, and benefits for the customer.
Photographs play a decisive role. Even budget products sell better if the images are clear, bright, and show the product in use. Shopee recommends uploading a minimum of 5–7 photos per listing.
Pricing and Shopee Fees
When opening a store on Shopee, it's important to account for fees and additional expenses. In 2026, the base commission remains one of the most lenient on the market, but the final profit depends on participation in promotions, use of advertising, and logistics programs.
New sellers should start with competitive prices, gradually raising them as their rating grows. Shopee rewards stores with good reviews, so at the start, it's more profitable to earn a reputation than to chase maximum margins.
Promoting a Shopee Store: What Works in 2026
After you've opened a store on Shopee and added products, the most important stage begins—promotion. In 2026, the platform offers built-in advertising, participation in sales events, and a discount system.
Shopee's algorithms take seller activity into account. Regularly updating your assortment, responding quickly to messages, and shipping orders on time directly affect your store's visibility. Even without large advertising budgets, you can reach the top of your category by working systematically.
Typical Mistakes Beginners Make When Opening a Shopee Store
A common mistake is expecting instant sales. Shopee is not a "cash button" but a full-fledged trading platform. Stores that succeed in 2026 are the result of analytics, testing, and constant optimization.
Many also ignore the platform's rules. Violating shipping deadlines, discrepancies between the description and the actual product, or inflating reviews often lead to fines and store suspension.
Summary: Is It Worth Opening a Shopee Store in 2026
If you're looking for a clear and relatively safe way to start an online business, opening a store on Shopee in 2026 is a sensible decision. The platform continues to grow, supports new sellers, and provides all the tools for scaling.
Success on Shopee depends not on luck but on the quality of your work. A well-designed store, a thoughtful assortment, and attention to customers allow you to achieve a stable income even without substantial starting capital.
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