How to Write LinkedIn Posts

Today, LinkedIn posts are not just publications but tools of influence, sales, and career growth. One strong text can bring a client, a job offer, or an invitation to collaborate.

The problem is that many don't understand how to write LinkedIn posts that people actually read. Formal, emotionless texts get lost in the feed, and dry expert notes don't generate engagement.

LinkedIn loves lively, structured, and useful publications — and that's exactly what we'll discuss below.

How LinkedIn posts work: what you need to know before publishing

Before analyzing formats, you need to understand the platform's logic. LinkedIn algorithms evaluate:

the first 2-3 lines of text;
engagement in the first few hours;
comments (more important than likes);
content relevance to the audience.

Therefore, writing LinkedIn posts is always a combination of meaning, structure, and presentation.

Main rules for writing LinkedIn posts

Rule 1. The first lines decide everything

The first 2-3 lines are the hook. If they don't grab attention, people simply won't open the post.

What works:

questions;
bold statements;
personal observations;
provocation without toxicity.

Example of a LinkedIn post opening:
"90% of professionals use LinkedIn incorrectly. And that's exactly why they get neither clients nor offers."

Rule 2. One post — one thought

A common mistake is trying to say everything at once. An effective LinkedIn post is built around one idea:

one conclusion;
one experience;
one problem;
one solution.

This makes the text easier to read and discuss.

Rule 3. Structure is more important than "beautiful words"

Even a strong idea gets lost without structure. LinkedIn loves:

short paragraphs;
blank lines;
lists;
visual pauses.

This directly impacts read-through rates.

LinkedIn post formats that work best

Expert post

Suitable for demonstrating expertise and personal brand.

Format:

problem;
your experience;
conclusion or recommendation.

SEO phrase: expert LinkedIn posts, LinkedIn content

Personal experience and stories

LinkedIn responds excellently to honest stories without "successful success".

What you can write about:

mistakes;
conclusions;
professional crises;
unexpected insights.

Such posts most often gather comments.

Educational post

The "value + specifics" format.

Topic examples:

how to write LinkedIn posts;
how to set up a LinkedIn profile;
how to search for a job via LinkedIn.

Checklists and step-by-step instructions perform especially well.

Post with a question to the audience

A simple but powerful format for engagement.

Example:
"Which LinkedIn post format works best for you — expert or personal?"

Comments boost reach many times over.

How often to publish posts on LinkedIn

Optimal frequency:

2–4 posts per week;
consistency is more important than quantity.

Algorithms promote stable accounts better than those who post once a month.

Mistakes when writing LinkedIn posts

Even good content might not work due to typical mistakes:

paragraphs that are too long;
officialese and "corporate language";
lack of meaning for the sake of meaning;
copying others' topics without a position;
ignoring comments.

LinkedIn is a dialogue, not a monologue.

Examples of LinkedIn posts: how it looks in practice

Example of an expert post:
"Over the past year, I've published 120 posts on LinkedIn. And here's what really impacts reach:
- the first lines,
- comments,
- consistency.
Everything else is secondary."

Example of a personal post:
"I was long afraid to write on LinkedIn. It seemed my experience was interesting to no one. But it was that first post that brought me my first client."