How to add an Instagram link on VKontakte
Instagram and VKontakte are two of the largest social networks in Russia and the CIS countries. Many bloggers, entrepreneurs, and brands manage both accounts. To make it easy for users to switch from VKontakte to Instagram, you need to add a link to your profile.
The methods for adding a link differ depending on where exactly you want to place it: in your personal profile, in a community, in a post, in a story, or on a cover image.
In this article — all the ways to add an Instagram link to VKontakte. With step-by-step instructions and solutions to common problems.
Where you can place an Instagram link on VKontakte
There are several places on VKontakte where you can add an Instagram link. Personal profile — in the "Contacts" or "Website" section. Community (group or public page) — in the description, in the "Contacts" section, in a pinned post, in widgets, on the cover. Posts and stories — in the post text, in a pinned comment, in stories. Menus and widgets — in the "Links" section or through apps.
Each method has its own features. The simplest and most reliable method is to place the link in the contacts of your personal profile or community.
Method 1. Adding an Instagram link to your personal VKontakte profile
This method is suitable for regular users, bloggers, and entrepreneurs who want to list their Instagram on their personal account.
How to do it on your phone (Android, iOS). Open the VKontakte app. Go to your profile (icon with your avatar). Tap the "Edit" button or the pencil icon under your avatar. Scroll down to the "Contacts" section. Find the "Instagram" field (it may be separate or in the "Website and social networks" section). Enter your Instagram username (without @, just the account name, e.g., ivanov). Tap "Save" or "Done." The link will appear in your profile. Users can click it and go to your Instagram.
How to do it on your computer (browser). Go to vk.com and log into your account. Click your avatar in the top right corner → "Edit." In the left menu, select "Contacts." Find the "Instagram" field or "Website and social networks." Enter your Instagram username. Click "Save."
Important: VKontakte uses official integration with Instagram. The link will go to instagram.com/your_username. If your Instagram account is blocked in Russia, the link may not open directly, but users can copy the username.
Method 2. Adding an Instagram link to a VKontakte community
If you have a VKontakte group or public page, add an Instagram link to the description or contacts.
Via the phone app. Open VKontakte and go to your community. Tap the three dots or "Manage." Select "Edit" or "Settings." Find the "Contacts" or "Links" section. Add an "Instagram" field. Enter the username. Save.
Via computer (browser). Go to vk.com, open your community. In the left menu, select "Manage." Find the "Contacts" or "Links" block. Click "Add link." Select "Instagram" from the list of social networks. Enter the username. Click "Save." The link will appear in the right column of the community under the avatar.
If there is no separate Instagram field in the "Contacts" section, add the link as plain text in the community description. In the "Description" field, write: "Our Instagram: https://instagram.com/your_username" or simply "@your_username."
Method 3. Adding a link to a post or pinned comment
If you want to draw attention to Instagram directly in the feed, you can add a link to a post or pin it in the comments.
In a post. Create a new post. In the post text, write: "Follow our Instagram: https://instagram.com/your_username" or "Our account: @your_username." Publish the post.
Pin this post to the top of the community so that new visitors always see it. To do this, click the three dots under the post and select "Pin."
In a pinned comment. Create a separate post (for example, with important information). Write the first comment with a link to Instagram. Pin this comment. To do this, click the three dots next to the comment and select "Pin."
Method 4. Adding a link to VKontakte stories
VKontakte allows you to add links to stories. This works similarly to Instagram.
How to add. Open the "Stories" section (or tap your avatar with the plus sign). Shoot a story or upload a photo/video. In the editor, tap the link icon (usually a chain link). Enter your Instagram profile URL: https://instagram.com/your_username. Customize the text the user will see. Publish the story. Viewers can click the link and go to Instagram.
Limitation: VKontakte does not have direct integration with Instagram via stickers, only a regular text link.
Method 5. Adding a link to the community cover or banner
A visual method: place text with your Instagram username on the community cover.
How to do it. Create a cover image (recommended size 1590×400 pixels). Write on it: "Our Instagram: @your_username" or make a nice inscription with the Instagram icon. Upload the cover in community management ("Manage" → "Community cover").
Note: This is a visual element; it is not clickable. The user will see your username and can manually enter it into Instagram search.
If you want the link to be clickable, use the "Links" section or widgets.
Method 6. Via VK Apps or widgets
An advanced method: create a widget app that leads to your Instagram.
How to do it. Go to community management. Select "Apps" or "Widgets." Find the "Social media link" or "Useful links" app. Add an Instagram link. Customize the icon and text. Save. The widget will appear under the community avatar (on the mobile version and in the app).
This method is not available for all community types, but it provides a nice, clickable icon.
Why the link doesn't work or isn't displayed
If after adding the link doesn't open or isn't visible, possible reasons: Your Instagram account is blocked in your region. Users may get an error when trying to visit. VKontakte does not always correctly display links to blocked resources. Solution: add plain text with the username instead of a full link. Users can copy the username manually.
Incorrect format. In the "Instagram" field, you need to enter only the username (ivanov), not the full link (https://instagram.com/ivanov).
The Instagram link is not clickable. In some versions of VKontakte, links in the community description may not be clickable. Use the "Contacts" section or a pinned post.
The Instagram profile is private. The link will still work, but the user won't see the content without following.
How to make the link look attractive
Use an Instagram icon in the text. Copy the camera or logo emoji (sets are available online for copying). Write short and clearly: "? Our Instagram: @username." Place the link in a prominent place. In a community — in contacts, in a pinned post, on the cover. In a personal profile — at the very top of the "Contacts" section. Give an incentive to visit. For example: "On Instagram we post discounts and giveaways. Follow us: @username."
Frequently asked questions
Why is there no separate Instagram field in my VKontakte personal profile?
It exists, but is sometimes hidden. Update the VKontakte app to the latest version. Look for the field in the "Contacts" or "Website and social networks" section.
Can I add an Instagram link if I have a VK business page?
Yes. For personal profiles, communities, and public pages — all methods work the same way.
Is it safe to add an Instagram link if it is blocked in Russia?
Yes. You are simply providing your username. This is not prohibited. Users who have access to Instagram (via VPN) will be able to visit. Others will see an error or can copy the username and find you through search.
How do I remove an Instagram link from my VKontakte profile?
Go to profile editing, find the "Instagram" field, clear it, and save.
The Instagram link on VK doesn't open in the app. What should I do?
VKontakte opens external links in the browser, not in the Instagram app. This is normal. The user will go to the browser, and from there to Instagram (if the app is installed, it may open automatically).
How do I add an Instagram link to a VKontakte story with a nice button?
Use a link sticker. In the story editor, tap the sticker icon, find the "Link" or "External link" sticker. Enter the Instagram URL. Add button text (e.g., "Go").
Conclusion
You can add an Instagram link to VKontakte in several ways. The simplest and most reliable is through the "Contacts" section in your personal profile or community. VKontakte has official integration with Instagram, so simply entering your username is enough.
If for some reason the link doesn't work or you want to attract more attention, use a pinned post, a story, or a cover with your username.
Start with the simplest: open your VKontakte profile, click "Edit," find the "Instagram" field, and enter your username. This will take 30 seconds, and your followers will easily find you on the other social network.
Instagram is owned by Meta, which has been recognized as an extremist organization and banned on the territory of the Russian Federation. This article is for informational purposes only and does not constitute a call to use prohibited services on the territory of the Russian Federation.
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