How to Schedule a VK Broadcast
How to Prepare a VK Live Broadcast and Attract More Viewers
Live broadcasts on VKontakte are becoming increasingly popular: bloggers, entrepreneurs, and brands use them to interact with their audience in real time, present new products, and answer subscribers' questions. However, the success of a broadcast depends not only on the quality of content and equipment but also on preparation. To attract viewers, it is important to schedule the VK broadcast in advance and create a well-thought-out announcement.
In this article, we will explain how to properly prepare a broadcast, what tools the platform offers, and how to use announcements to gather more viewers.
Why You Should Plan a Broadcast on VKontakte
Many creators start broadcasts spontaneously, but this reduces reach and engagement. Planning and announcements provide several advantages:
- Audience growth — subscribers learn about the event in advance and can prepare.
- Expectation building — users eagerly await the scheduled broadcast.
- Attracting new viewers — announcements can be shared across communities, inviting external people.
- Building trust — a thoughtful approach shows the creator's serious attitude toward the broadcast.
How to Schedule a VK Broadcast: Step-by-Step Guide
Step 1. Choose the Format and Topic
Define your goal: it can be a product presentation, interview, master class, or live interaction with subscribers. A clear topic helps attract the right audience and increases engagement.
Step 2. Create an Event or Announcement Post
On VKontakte, you can post a description with the broadcast time in advance. Use a bright title, image, or video preview.
Key elements of the announcement:
- Date and time of the broadcast
- Brief topic description
- Indication of who will benefit from the broadcast
- Link to the broadcast or reminder of where it will take place
Step 3. Set Up the Broadcast via VK Video
In the "Videos" section, there is a "Schedule Broadcast" feature. Select the date and time, add a title, description, and cover image. After saving, you will receive a link to share in posts and communities.
Step 4. Promote the Announcement
To gather more viewers:
- Post the announcement on your personal page and in the community
- Pin the publication at the top
- Share the link on other social networks
- Use subscriber messaging through the community
- Run targeted ads to increase reach
Step 5. Remind the Audience
Send additional reminders a day and an hour before the broadcast. This helps subscribers remember the event.
How to Make Your VK Broadcast Announcement as Effective as Possible
Engaging Title
Use an intriguing formulation with keywords: "How to Start a Business from Scratch — VK Live" or "Big Giveaway: Join the Broadcast".
High-Quality Cover
Visual design plays an important role. A bright image or collage immediately attracts attention in the feed.
Description with a Call to Action
Explain why the user should watch the broadcast and add a call: "Join us on Saturday at 19:00 and ask questions in the chat".
Using Hashtags
Add relevant hashtags: #broadcast, #VKLive, #VKVideo. This helps algorithms recommend your broadcast to new viewers.
Teasers and Mini-Clips
Several days before the broadcast, post short video announcements hinting at the topic.
Common Mistakes When Planning Broadcasts
- No announcement — without informing viewers in advance, the broadcast will gather minimal audience.
- Too general description — subscribers won't understand what the broadcast is about and lose interest.
- Ignoring audience time — schedule broadcasts when your audience is most active.
- No reminders — posting the announcement a week before without follow-ups reduces attendance.
Additional Tips for Attracting Viewers
- Start broadcasts at the same time regularly to create a habit for viewers.
- Collaborate with other creators and host joint broadcasts.
- Encourage engagement: run contests among viewers.
- Analyze past broadcast statistics and improve announcements.
Conclusion
To make a VKontakte broadcast successful, it is important not only to prepare content but also to properly organize promotion. A scheduled broadcast and a well-crafted announcement help attract more viewers, increase engagement, and maintain audience attention.
Use VK Video features, create engaging announcement posts, remind subscribers about upcoming broadcasts, and work on content quality. Each broadcast can then become an effective tool for promotion and audience interaction.