What is VK Video Live?
VK VIDEO - what is it?
Last fall, as a result of the integration of the VK Video service and the VK Play Live streaming platform, a new platform for online broadcasts and viewing videos appeared — VK Video Live. Experts call it the Russian version of Twitch. In addition to the "joint" name, the project received a unique design, logo and domain.
In the catalog of streams of the web version of VK Video, you can see live broadcasts launched from Video Live. When you click on such broadcasts, you are redirected to VK Video Play. The new project combined the key features of two services (streaming and video) of the VKontakte network. Its main functionality, transferred from the platforms:
- Users can view "old" videos of streamers and watch live broadcasts — using any device that allows you to log into the popular social network, including PCs and smartphones with IOS and Android.
- Streamers can save recordings of their live broadcasts in a convenient format and launch online broadcasts with a bitrate of 30,000 kbps in seconds. The video storage period is unlimited.
The functionality of the 2024 platform is expanded. This is only one of the advantages of the new service over previous VK projects.
VK VIDEO PLAY - what is it? Additional features
- Roles for subscribers, special emoticons and other tools for personalization.
- Donations, paid subscriptions and other functions for streamers for monetization.
- Improved quality of video broadcasts with increased data transfer speed and support for 4K resolution.
- Updated chat with additional tools and interactive elements.
The platform allows you to cut broadcasts into short clips, which can be sent to other users.
Design Features
The platform has a simple interface, reminiscent of Twitch design. At the top right is the "Login" button. In the central part — categories and a feed with the most viewed streams. In the upper left — recommended subscriptions and channels. Popular categories include "Chat Roulette", "World of Tanks" and "TV and Radio".
When scrolling down, buttons appear:
- Now on air
- Frequently streamed
- Recent releases
- Tube stream
Authorization in VK Video Play is done with VK ID.
How to become a successful streamer?
When logging in, a notice about recommendation technologies appears with a "More details" button. By opening it, you can see the ranking conditions for videos and streams, then create content that meets them.
Advantages of VK Video Play
VK Video Live is more than a standard streaming platform. It combines video recording and live streaming capabilities in one place. Its main advantages include:
Scalability and flexible settings
Ability to schedule broadcasts with a countdown timer. Supports multi-channel streaming from a single account.
Advanced functionality for analytics
Detailed reports for each broadcast to track audience trends and engagement. Live statistics are available during the broadcast.
Monetization tools
Customizable subscription levels, including gift subscriptions, enabling financial support from viewers.
Simple interaction with users
Option to appoint moderators, block viewers, and delete comments in one click. Interactive chat with mentions, reactions, and custom emojis.
Modern options for streams
Interactive tools like points, roles, icons, and emoticons for engagement. Extended personalization with custom links, banners, and descriptions. Fully functional and intuitive streaming studios.