Top Instagram Bloggers Russia
Instagram is currently one of the most popular social networks in Russia, despite all the blockages and restrictions. The more followers a user has, the higher their earnings and influence. Below, we will list the most popular accounts in Russia based on actual data from 2026. The total audience of the top 50 Russian-speaking bloggers already exceeds 39 million followers, and this figure continues to grow.
How the rating of the most popular bloggers is formed
The rating of the most popular Instagram bloggers in Russia is compiled based on the number of followers, audience engagement, and commercial activity. According to analytical services, as of May 2026, the leaders of Russian Instagram have changed significantly compared to previous years. The top 50 Russian-speaking bloggers include authors who regularly and systematically work with content, with most of them being women.
Top 10 Most Popular Instagram Accounts in Russia in 2026
1st place — Khabib Nurmagomedov
The undisputed leader in terms of subscribers among Russian Instagram accounts is Khabib Nurmagomedov. The legendary mixed martial artist, former UFC champion, has 43.2 million followers. Khabib is not only the most popular athlete in Russia, but also one of the highest-paid bloggers. According to Forbes, his income from Instagram advertising is estimated at $0.57 million.
Khabib regularly shares moments from his family life, training, and travels with his followers. He is also the only owner of a post with 7.5 million likes.
2nd place — Gusein Hasanov
Unexpectedly, Gusein Hasanov came in second place in the ranking, gaining 31.1 million followers. His rapid rise to the top of Russian Instagram occurred due to viral content and active interaction with the audience.
3rd place — Olga Buzova
Olga Buzova, a well-known TV presenter, singer, and media personality, takes third place. Her account has 24.4 million followers. Olga Buzova is the leader in earnings among Russian bloggers — her income is estimated at $0.86 million. She delights her followers with bright photo shoots, news from her life and work.
4th place — Irina Shayk
Famous supermodel Irina Shayk, born in Russia, has 23.7 million followers. Her account attracts an audience with professional photos from fashion shows, glossy magazine shoots, and personal pictures.
5th place — Ksenia Borodina
The host of the popular TV show Ksenia Borodina rounds out the top five with 20.1 million followers. Her account remains one of the most discussed in the Russian segment of Instagram.
6th place — Anton Tregubov
Anton Tregubov is one of the brightest representatives of male blogging in Russia. He has 18.4 million followers. At the same time, his engagement rate (ER) is an impressive 3.41%, which indicates high audience loyalty.
7th place — Nastya Ivleeva
In seventh place is everyone's beloved Anastasia Ivleeva. Currently, the girl has 17.5 million followers. Nastya delights her followers with funny stories and various photos. Many followers are also interested in Anastasia's family life.
8th place — Andrey Zolotova
Andrey Zolotova, an SMM expert and entrepreneur with 17.3 million followers, takes eighth place.
9th place — Oksana Samoylova
Oksana Samoylova is a well-known family and lifestyle blogger, wife of musical artist Dzhigan. Her account has 16.7 million followers. Oksana's account gained huge popularity when her family was on the verge of collapse. Now the hype has subsided, but interest in the girl has not disappeared.
10th place — Mikhail Litvin
Mikhail Litvin closes the top ten leaders. Quite recently, Mikhail's account gained great popularity - this happened after his Mercedes car was burned. The story left no one indifferent, so a large number of social network users subscribed to the young man. Now he has 15.5 million followers.
Who else made it into the top 50 Russian bloggers
The ranking of the most popular accounts does not end there. Here are other famous bloggers who made it into the top 50:
Pavel Volya - 15.4 million subscribers. Tamaev Askhab - 15.2 million subscribers. Egor Krid - 14.9 million subscribers. Mikhail Galustyan - 14.3 million subscribers. Victoria Bonya - 12.7 million subscribers. Goar Avetisyan - 12.5 million subscribers. Islam Makhachev - 12.5 million subscribers. Nastasya Samburskaya - 12.2 million subscribers. Ivan Urgant - 11.7 million subscribers. Valeria Chekalina - 10.7 million subscribers. Ksenia Sobchak - 10.2 million subscribers.
Top fitness bloggers on Instagram in 2026
It is worth highlighting the ranking of fitness bloggers separately, as Instagram remains the main platform for fitness content in Russia. The total audience of the top 50 Russian-speaking fitness bloggers is more than 39 million followers, which is 4 million more than in 2025.
Statistics from year to year are stable: 9 out of 10 most popular fitness bloggers are women. In total, the top 50 included 37 women and 13 men. The average age of a fitness blogger is 36.7 years. 31.6 million people are subscribed to women, and 7.7 million to blogs run by men.
Top 10 fitness bloggers by followers:
usmanovakate - 3.7 million; demivika - 2.1 million; kolsanova.fit - 1.9 million; egor_zazog - 1.4 million; frolova_energy - 1.3 million; katya_medushkina - 1.3 million; masha.blinova - 1.2 million; olga.baykina - 1.1 million; yogabylera - 1.1 million; ss.fit - 1.1 million.
Bloggers' earnings on Instagram: who gets paid how much
Forbes magazine regularly compiles a rating of bloggers who earn the most from advertising on Russian-language Instagram. According to the latest data, the leaders of the list are:
Ksenia Sobchak - income $1.6 million; Regina Todorenko - $0.86 million; Olga Buzova - $0.86 million; Alan Enileev - $0.85 million (auto blogger, world champion in NeedFor Speed); Polina Gagarina - $0.77 million.
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